Conversion Copywriter, Content Lead

OnHires

. Create copy across cold email sequences for client campaigns and internal outbound .

Posted 10/7/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Direct-Response Copywriting, particularly for B2B and SaaS sectors, with a strong ability to create compelling copy that drives engagement and conversions. Proficient in utilizing AI tools to enhance copy quality while maintaining a distinct voice across various platforms.

Highest-signal resume keywords

Direct-Response CopywritingB2B CopywritingSaaS CopywritingAI Utilization in CopywritingConversion Rate Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CopywritingEmail Sequence DevelopmentAd CopywritingLanding Page CopyContent CreationPerformance OptimizationVoice AdaptationMessaging StrategyCall to Action DevelopmentLead Generation

Soft Skills

Commercial InstinctsAdaptabilityCollaboration

Tools & Technologies

LinkedIn AdsGoogle AdsMeta AdsChatGPT

Industry Keywords

Managed Service ProvidersIT ServicesCybersecurityB2B Tech

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Create copy across cold email sequences for client campaigns and internal outbound
Write paid ad copy for LinkedIn, Google, Meta, and ChatGPT ads
Develop landing-page copy from headline through call to action
Create newsletters and email sequences that turn subscribers into leads
Write LinkedIn content in two distinct founder voices
Shape messaging, angles, structure, and calls to action for infographics and carousels while AI and designers handle visuals
Optimize copy for reply rates, click-through rates, conversion rates, leads generated, and calls booked
Drive clicks, conversations, and booked calls for a growth agency serving managed service providers

Requirements

What you’ll need

Direct-response copywriting experience for B2B, SaaS, tech, or similar businesses
Demonstrable real results from copy, not only writing samples
Ability to write in someone else’s voice and switch between distinct personalities
Ability to use AI in the workflow while challenging, editing, and improving AI-generated drafts
Strong commercial instincts and understanding of why people click, reply, buy, or book
English as a native language
Ability to overlap with Lisbon time for at least 4 hours per day
Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech
Required application materials include resume, LinkedIn profile link, copywriting experience details, direct-response copy examples, and best-performing copy examples

Benefits

Comp & perks

Full-time preferred; fractional considered