PPC Manager, Meta Ads

OnHires

. Plan, launch, and manage Meta Ads (Facebook and Instagram) lead-generation campaigns for US dental practices .

Posted 10/19/2026part-timeRemote • United StatesMid-LevelSenior💰 $45 - $50 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, launching, and managing Meta Ads campaigns specifically for dental practices, with a strong focus on lead generation metrics and client communication. Proficient in tracking setup and optimization to achieve cost-per-lead targets while maintaining high lead quality.

Highest-signal resume keywords

Meta Ads ManagementLead Generation ResultsTracking Setup and TroubleshootingClient CommunicationCreative and Audience Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdsLead GenerationCost Per Lead OptimizationCampaign StructureAudience TestingPixel SetupConversions APILead EventsBooking EventsPerformance Reporting

Soft Skills

Clear CommunicationWillingness to LearnFeedback AcceptanceReliability

Tools & Technologies

Business ManagerAI ToolsClaudeChatGPT

Industry Keywords

DentalHealthcareLocal-Service ClientsB2BIndependent Contractor Agreement

About the role

Key responsibilities & impact

Plan, launch, and manage Meta Ads (Facebook and Instagram) lead-generation campaigns for US dental practices
Set up new client ad accounts from scratch, including Business Manager, pixel and tracking, and campaign structure
Research creatives, write and build ads, and run structured tests on audiences, offers, and creative angles
Optimize for cost per lead with a target of $25–50 and for booked and attended consultations
Send each client a performance report every two weeks using existing templates
Answer ad-hoc client questions promptly and clearly
Work directly with the founder and own Meta Ads performance for dental clients in the US
Start with one client account and take on more accounts as onboarding progresses, up to five current clients
Complete a finalist case involving a dental lead-generation scenario

Requirements

What you’ll need

5+ years of hands-on Meta Ads experience; strong candidates with 3–4 years are also considered
Proven lead-generation results for US local-service clients, with demonstrable CPL, lead quality, and booked-appointment metrics
Structured approach to creative and audience testing
Hands-on tracking setup and troubleshooting using Pixel, Conversions API, lead events, and booking events
Strong spoken and written English for direct calls and reports with US clients
Willingness to learn, accept feedback, and adjust approach
Clear and reliable communication
Dental, clear aligner (Invisalign), or other healthcare lead-generation experience is nice to have
Agency background managing several client accounts simultaneously is nice to have
Experience using AI tools such as Claude or ChatGPT to prepare clear reports is nice to have
B2B / independent contractor agreement
Availability for 20–25 hours per week, Monday to Thursday
Daily overlap with US Pacific time, ideally 10 AM–2 PM PT (9 AM–1 PM PT also works)

Benefits

Comp & perks

Fully remote work arrangement
Flexible hours outside the required US Pacific time overlap
Gradual onboarding, one account at a time
Real ownership of campaigns and client relationships
Possible path to full-time after the trial
No benefits during the part-time stage