Senior Creative Strategist – Performance, Meta Ads

OnHires

. Analyze competitor advertising, market trends, and existing creative performance .

Posted 9/24/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in writing persuasive direct-response advertising scripts and developing creative strategies for B2C mobile subscription products. Proficient in analyzing performance data to enhance creative concepts and collaborating effectively within a small, execution-focused team.

Highest-signal resume keywords

Direct-Response AdvertisingB2C Mobile Subscription ProductsCreative Strategy DevelopmentFacebook/Meta Ads ManagerPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising Script WritingCreative Concept DevelopmentPerformance Data AnalysisConsumer PsychologyCopywriting

Soft Skills

CollaborationPersuasionCommunication

Tools & Technologies

Facebook/Meta Ads ManagerCreative Testing Frameworks

Industry Keywords

Genesis EcosystemB2C MarketingUGC ProductionCreative Workflow

About the role

Key responsibilities & impact

Analyze competitor advertising, market trends, and existing creative performance
Develop creative angles, hooks, narratives, and testing hypotheses for Meta campaigns
Write persuasive direct-response scripts from concept through final production brief
Turn creative ideas into briefs for video producers and motion designers
Guide production and ensure final assets match the intended concept and message
Monitor creative performance and translate results into the next testing cycle
Connect creative messaging with funnels, landing experiences, and paywalls
Build a repeatable creative workflow and help hire additional scriptwriting support as the function grows
Collaborate directly with founders, video producers, motion designers, and the product team
Report directly to the founders

Requirements

What you’ll need

Currently employed at a company within the Genesis ecosystem, including SKELAR, Headway, BetterMe, OBRIO, Boosters, Promova, appflame, AMO, Universe, Jiji, HOLYWATER, Keiki, or similar; this is a hard requirement
Strong, personal, hands-on experience writing advertising scripts
1.5+ years per role, ideally longer, demonstrating tenure stability
Strong experience with B2C mobile subscription products and performance marketing
Proven experience creating direct-response advertising for consumer audiences
Ability to combine creative strategy, copywriting, consumer psychology, emotion, and persuasion principles
Experience using performance data to develop and improve creative concepts
Portfolio of ads showing personal contribution, especially self-written scripts
Professional working English
Direct experience with Facebook/Meta Ads Manager and creative testing frameworks is nice to have
Experience across more than one Genesis ecosystem company is nice to have
Familiarity with UGC production and briefing external creators is nice to have
Comfort working directly with founders in a small, flat, execution-focused team is nice to have

Benefits

Comp & perks

Bonus structure tied to performance, with a target to at least double base salary through results-based bonuses
Remote work
Full-time B2B contract
Direct collaboration with founders and real autonomy over creative direction