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ONI

Digital Marketing Manager

ONI

. Design and execute digital campaigns around priority markets, workflows, and commercial objectives .

Posted 10/12/2026full-timeSan Diego • California • United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Expertise in B2B Digital Marketing with a focus on lead generation, campaign management, and performance analytics in technical markets. Proficient in translating complex scientific concepts into effective marketing strategies and optimizing digital channels for measurable outcomes.

Highest-signal resume keywords
B2B Digital MarketingMarketing AutomationSalesforce/CRMCampaign AnalyticsAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lead GenerationCampaign ManagementDigital Funnel PerformanceConversion OptimizationEngagement Metrics
Soft Skills
Strong Written CommunicationAnalytical Mindset
Tools & Technologies
Marketing Automation ToolsSalesforceCampaign Analytics Software
Industry Keywords
Life SciencesBiotechScientific InstrumentationTechnical Market

About the role

Key responsibilities & impact
  • Design and execute digital campaigns around priority markets, workflows, and commercial objectives
  • Generate and nurture qualified leads through coordinated digital programs
  • Manage marketing automation, audience segmentation, and digital funnel performance
  • Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing, and Product Management teams
  • Translate technical material into effective campaigns with scientific and content resources
  • Optimize website, email, paid, organic, webinar, and digital event channels
  • Track campaign-to-pipeline attribution and report on commercial impact
  • Support product launches, webinars, events, and strategic campaigns
  • Test and improve conversion, engagement, and return on marketing investment

Requirements

What you’ll need
  • 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market
  • Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation
  • Demonstrated ability to connect digital activity to commercial pipeline
  • Strong written communication and ability to work with technical/scientific subject matter
  • Analytical mindset with a bias toward measurable outcomes

Benefits

Comp & perks
  • Competitive salary
  • Flex PTO plus 11 federal holidays and 4 dedicated wellbeing days
  • 401(K) via ADP
  • Life Insurance
  • Medical
  • Dental
  • Vision
  • Perks at Work: exclusive discounts and deals through the perks at work program
  • Equal opportunity employer committed to fairness and respect