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Marketing Manager
Online Education Services (OES). Own and deliver student acquisition and lead generation strategies that drive enrolment growth .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation and demand generation strategies, with a strong focus on data-driven decision-making and stakeholder management. Proven ability to develop and execute integrated marketing campaigns that drive enrolment growth in the education sector.
Highest-signal resume keywords
Lead GenerationIntegrated Marketing CampaignsStakeholder ManagementData AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCustomer AcquisitionPerformance MarketingMarketing ROI AnalysisCampaign Performance Analysis
Soft Skills
Commercial AcumenRelationship BuildingStrategic AdviceCollaborationPrioritization
Tools & Technologies
Marketing AutomationDigital MarketingForecasting ToolsBudget Management Tools
Industry Keywords
Higher EducationSaaSProfessional ServicesCustomer AcquisitionEnrolment Growth
About the role
Key responsibilities & impact- Own and deliver student acquisition and lead generation strategies that drive enrolment growth
- Develop and execute strategic marketing plans aligned to university partner objectives
- Collaborate with Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise conversion outcomes
- Manage marketing budgets, forecasts and investment decisions to maximise ROI
- Analyse campaign performance, lead quality and enrolment trends to identify growth opportunities
- Lead integrated marketing campaigns and course launches from planning through execution
- Act as the key marketing partner for university stakeholders, building trusted relationships and delivering strategic advice
- Translate market insights and customer data into actionable marketing strategies
- Drive prospective student growth through targeted campaigns and data-led decision-making
- Enhance the student journey from initial enquiry through enrolment
Requirements
What you’ll need- 6-8 years of proven experience in lead generation, demand generation, customer acquisition or performance marketing
- Strong commercial acumen with the ability to understand business drivers, budgets, forecasts and marketing ROI
- Exceptional stakeholder management skills with experience partnering with senior internal and external stakeholders
- Experience developing and delivering integrated marketing campaigns that achieve measurable growth outcomes
- Ability to use data and insights to optimise performance and influence decision-making
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Experience working in education, higher education, professional services, technology, SaaS or other customer acquisition-focused environments will be highly regarded
Benefits
Comp & perks- Hybrid working arrangement for genuine career-life fit (3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Access to corporate health insurance rates
- Breakfast, snacks, table tennis, Nintendo Switch in the office
- Weekly staff drinks
- Flexible approach to work
- Growth and development opportunities