Retention & Lifecycle Marketing Manager

Onnit

. Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, subscription conversion, and retention messaging .

Posted 10/15/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, particularly in email and SMS campaigns, with a strong focus on customer retention, subscription conversion, and data-driven decision-making. Proficient in Klaviyo for campaign management and analysis, alongside practical analytical skills to optimize customer engagement strategies.

Highest-signal resume keywords

Klaviyo Campaign ManagementLifecycle Marketing StrategyCustomer Retention OptimizationAnalytical Skills for Cohort AnalysisHTML/CSS Email Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingSMS MarketingCampaign BuildingCustomer SegmentationA/B TestingPerformance ReportingCohort AnalysisSubscription ConversionChurn Analysis

Soft Skills

CollaborationCommunicationProblem-SolvingCreativityAttention to Detail

Tools & Technologies

KlaviyoSpreadsheetsEmail TemplatesMarketing Automation ToolsAnalytics Platforms

Industry Keywords

CPG Subscription BusinessCustomer ExperienceRetention MessagingPromotional CampaignsCustomer Insights

About the role

Key responsibilities & impact

Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, subscription conversion, and retention messaging
Build, QA, schedule, and launch campaigns and automated flows in Klaviyo
Create and manage reusable content blocks and templates
Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights
Develop and optimize welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback journeys
Run tests across messaging, offers, creative, timing, frequency, and audience selection
Maintain standards for mobile rendering, links, personalization, deliverability, and consent practices
Execute initiatives to convert one-time purchasers into subscribers and improve subscriber engagement and retention
Analyze subscription churn, cancellation patterns, and customer behavior
Build and test onboarding, education, replenishment, save, and reactivation initiatives
Bring customer insights to product, brand, and customer-experience partners
Develop lifecycle and cohort strategies
Analyze cohort retention, repeat purchase, customer lifetime value, subscription conversion, and churn
Own recurring lifecycle performance reporting
Translate analysis into recommendations, testing plans, and execution
Distinguish channel-attributed results from broader customer trends
Partner with the Director of E-commerce and Retention on strategy, priorities, and performance reviews
Coordinate with creative, product, customer experience, and acquisition partners

Requirements

What you’ll need

5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally for CPG subscription business
Strong, recent, hands-on Klaviyo experience, including independently building campaigns and flows, managing content blocks, creating segments, running tests, and reporting on performance
Basic HTML/CSS email skills for template edits and troubleshooting
Experience improving repeat purchase, subscription conversion, subscriber retention, or churn, with concrete examples of personally executed work
Practical analytical skills using spreadsheets and platform reporting to understand cohort, LTV, and churn data and turn insights into marketing decisions

Benefits

Comp & perks

Position is bonus eligible
Health insurance
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Full medical, dental, and vision benefits
Basic Life Insurance
Immediate 401(k) eligibility with company matching
Unlimited vacation
Paid holidays
Flexible workplace policy
$100/month flexible benefit stipend
Tuition reimbursement
In-office meals
Product credits and discounts
Lifestyle spending account
Family planning
Online learning
Fitness stipend