Onnit

Marketing

• Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, subscription conversion, and retention messaging
• Build, QA, schedule, and launch campaigns and automated flows in Klaviyo
• Create and manage reusable content blocks and templates
• Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights
• Develop and optimize welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback journeys
• Run tests across messaging, offers, creative, timing, frequency, and audience selection
• Maintain standards for mobile rendering, links, personalization, deliverability, and consent practices
• Execute initiatives to convert one-time purchasers into subscribers and improve subscriber engagement and retention
• Analyze subscription churn, cancellation patterns, and customer behavior
• Build and test onboarding, education, replenishment, save, and reactivation initiatives
• Bring customer insights to product, brand, and customer-experience partners
• Develop lifecycle and cohort strategies
• Analyze cohort retention, repeat purchase, customer lifetime value, subscription conversion, and churn
• Own recurring lifecycle performance reporting
• Translate analysis into recommendations, testing plans, and execution
• Distinguish channel-attributed results from broader customer trends
• Partner with the Director of E-commerce and Retention on strategy, priorities, and performance reviews
• Coordinate with creative, product, customer experience, and acquisition partners

Explore Retention & Lifecycle Marketing Manager at Onnit. Review requirements and application details.

Retention & Lifecycle Marketing Manager

Affiliate Manager

• Own affiliate strategy and the annual plan across Levanta (Amazon), Impact (DTC/Shopify), and Superfiliate (creator storefronts), including commission structures, partner tiers, and management of the affiliate agency against clear targets.
• Grow Amazon affiliate revenue through Amazon Creator Connections, Levanta campaigns, external traffic, and the Brand Referral Bonus program.
• Build a pipeline of high-value creators, publishers, and content sites; approve partners; monitor for fraud; and audit payouts.
• Scale Onnit's TikTok Shop end-to-end, including catalog, listings, TikTok-specific offers, Shop Ads, LIVE shopping, and platform account-team relationships.
• Scale the TikTok Shop creator affiliate program through sampling, commission tiers, creator briefs, community management and retention.
• Test emerging platforms such as Whatnot with clear go/no-go criteria.
• Ensure creator content, listings, and offers meet supplement claims requirements, platform category policies, FTC disclosure rules, and content usage rights.
• Manage the affiliate and social shopping budget and weekly and monthly performance reporting; partner with analytics to measure incrementality beyond last-click.
• Plan affiliate and creator support for launches and tentpoles such as Prime Day and BFCM; align offers with Onnit's pricing policy; and work with finance, legal, and procurement on vendor contracts.
• Support annual planning and budgeting for affiliate and social shopping as part of AOP.
• Represent Onnit at industry events, platform summits, and creator activations as needed.
• Support product seeding and creator requests from PR and brand marketing.
• Oversee freelancers or contractors for creator outreach, content, or LIVE production as needed.
• Provide competitive research on affiliate and social commerce trends for leadership.

Explore Affiliate & Social Shopping Manager at Onnit. Review requirements and application details.