Senior Director, Content

Onnit

. Own Onnit's content strategy and output across every channel .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $185,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy, creative direction, and brand storytelling across multiple platforms, with a strong focus on audience growth and engagement metrics. Proven ability to lead high-volume content production and optimize distribution strategies while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Content Strategy LeadershipPlatform Algorithm FluencyAudience Growth and EngagementCross-Functional Team CollaborationPodcast and YouTube Series Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionCreative DirectionBrand StorytellingPerformance Data AnalysisContent Calendar ManagementVisual and Verbal Content IdentitySocial ListeningContent OptimizationWriting and DirectingEditing

Soft Skills

Analytical MindsetCross-Functional LeadershipRelationship ManagementCreative Problem SolvingTeam Rallying

Tools & Technologies

AI-Assisted ToolsProduction ToolsSocial Media PlatformsContent Management SystemsEmail/SMS Marketing

Industry Keywords

Consumer BrandMedia CompanyCreator-Led BusinessSportsFitnessSupplementsBeautyWellnessFTC DisclosuresRetail

About the role

Key responsibilities & impact

Own Onnit's content strategy and output across every channel
Report to the Chief Marketing Officer
Set creative direction and build a lean, high-velocity in-house content operation
Turn athletes, partners and customers into brand stories
Build and run content strategy across TikTok, Instagram, X, Facebook, YouTube, Onnit.com, email/SMS, Amazon, retail and packaging
Define channel roles, publishing frequency and cross-platform content flows
Convert launches, seasonal moments, retail resets and promotions into an on-time content calendar
Own metrics including reach, engagement, watch time, follower growth, traffic and conversion contribution
Define Onnit's visual and verbal content identity and create the brand playbook
Build a high-volume production operation using phone-first shoots, rapid edits, reusable templates and AI-assisted tools
Establish workflows, production tools and a freelancer bench
Optimize distribution for platform algorithms, hooks, retention, pacing, captions, thumbnails, trends, sounds and posting cadence
Run daily performance reads, weekly content reviews and a platform/format/talent scorecard
Use social listening and comments to generate content ideas
Partner with athletes, ambassadors, creators and customers; shape partnerships and write creator briefs
Convert creator content into paid, organic and on-site assets
Build recurring community formats and connect events with content
Develop and launch podcasts, YouTube series and other episodic formats
Orchestrate concepts, talent, production, distribution and clipping strategies
Collaborate with social/influencer, community/events, growth marketing, DTC, Amazon, retail, product/innovation, CMO and leadership teams
Audit channels, ship quick wins, increase posting cadence and launch creator briefs
Deliver the content strategy and brand playbook, daily in-house output and performance reporting
Increase engagement, watch time and follower growth; launch recurring community series and long-form programming

Requirements

What you’ll need

12–15+ years in content, creative or brand storytelling
At least 5 years leading content strategy and people for a consumer brand, media company or creator-led business
Portfolio proving the ability to build an audience, grow channels, invent formats, and drive measurable results
Deep, current fluency in platform algorithms across TikTok, Instagram and YouTube
Track record of building a lean, in-house content function and producing content at volume
Ability to write, direct, provide sharp edit notes, and shoot content independently
Experience working with athletes, talent or creators, including writing briefs and managing relationships
Modern storytelling instincts that earn attention quickly while retaining meaning
Relentless analytical mindset and ability to use performance data to make real-time changes
Strong cross-functional leadership and ability to rally teams around one brand
Sports, fitness or adjacent category experience is a big plus
Supplements, beauty or wellness experience is a big plus, including understanding claims, substantiation and FTC disclosures
Experience launching or producing a podcast or YouTube series is a big plus
Experience creating content for Amazon and retail is a big plus

Benefits

Comp & perks

Position is bonus eligible
Health insurance
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Full medical, dental, and vision benefits
Basic Life Insurance
Immediate 401(k) eligibility with company matching
Unlimited vacation
Paid holidays
Flexible workplace policy
$100/month flexible benefit stipend
Tuition reimbursement
In-office meals
Product credits and discounts
Lifestyle spending account
Family planning
Online learning
Fitness stipend