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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing B2B content programs, with a focus on producing clear and engaging customer stories and case studies. Utilizes performance data to enhance content strategy and distribution, ensuring alignment with audience needs in the rural and agricultural sectors.
Highest-signal resume keywords
B2B Content Programme ManagementWriting And Editing For Technical TopicsCustomer Story And Case Study ProductionPerformance Data UtilizationProactive Content Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Pipeline ManagementEditorial Calendar DevelopmentContent Accuracy AssuranceContent Format StrategyPerformance Data Analysis
Soft Skills
Sharp And Structured ApproachProactive AttitudeAbility To Learn New Audiences Quickly
Industry Keywords
Rural AudiencesAgricultural ContentB2B MarketingContent DistributionAgency And Freelancer Management
About the role
Key responsibilities & impact- Own Onside’s content pipeline from the editorial calendar to the final edit
- Set the content approach and formats
- Decide when content is ready to publish
- Brief and manage agencies and freelancers
- Ensure published content is accurate and credible to rural and agricultural audiences
- Find customers and industry partners for case studies and co-branded content
- Use performance data to recommend content distribution and future content
- Work with the Marketing team, Product Manager, Territory Managers, and Customer team
- Report to the VP Marketing
Requirements
What you’ll need- Experience running a B2B content programme
- Writing and editing that makes technical topics clear
- A track record of producing customer stories and case studies
- Comfort using performance data to improve content and link it to pipeline
- Sharp and structured approach
- Ability to learn a new audience fast
- Ability to judge content by the pipeline it creates
- Proactive approach
Benefits
Comp & perks- Four days a week in the Melbourne office
- AI tools built into how we work
- A connection and capability fund for genuine growth
- Strong company rhythms
- Fast growth trajectory
- Parental leave policy