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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Field Marketing, managing events, budgets, and vendor negotiations while effectively linking marketing activities to pipeline growth and ROI measurement.
Highest-signal resume keywords
B2B Field MarketingEvent ManagementROI ReportingBudget ManagementVendor Negotiation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningCampaign ManagementBudgetingPerformance MeasurementData Analysis
Soft Skills
Structured ApproachProblem-SolvingAdaptabilityTeam CollaborationCommunication
Industry Keywords
Trade ShowsRegional CampaignsMarketing CalendarPipeline LinkingCustomer Success
About the role
Key responsibilities & impact- Own Onside's field marketing, including field days, industry events, regional campaigns and partner activity
- Decide where to invest and recommend the marketing calendar and budget
- Manage event stands, merchandise, messaging and staffing
- Brief Revenue and Customer Success teams for each event or campaign
- Ensure teams understand their roles and follow up on time
- Measure the return from each activity
- Use activity results to plan future marketing
Requirements
What you’ll need- Experience running B2B field marketing, from trade show stands to regional campaigns
- Track record of linking events to pipeline and reporting ROI
- Experience managing an events budget and negotiating with vendors and venues
- Experience briefing sales and customer teams
- Sharp and structured approach
- Ability to stay steady when a supplier pulls out before a show
- Willingness to roll up sleeves and evaluate events by the pipeline they create
Benefits
Comp & perks- Four days a week in the Melbourne office
- AI tools built into how we work
- A connection and capability fund for genuine growth
- Strong company rhythms
- Fast growth trajectory
- Parental leave policy