Vice President, Marketing

ONSIDE

. Lead a senior marketing team across PR & Communications, Digital, Campaign, Field and Product Marketing .

Posted 10/8/2026full-timeMelbourne • AustraliaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading B2B marketing strategies, with a focus on brand building, pipeline development, and revenue impact. Proven ability to define categories, manage budgets, and collaborate with executive leadership to drive global growth.

Highest-signal resume keywords

B2B Marketing LeadershipBrand BuildingPipeline DevelopmentCategory DefinitionBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyMarket Insight DevelopmentGo-To-Market StrategyAttribution ModelCampaign Management

Soft Skills

Independent Point of ViewConstructive ChallengeCuriosity

Industry Keywords

SaaSTechEnterprise MarketingABM CampaignsAgriculture

About the role

Key responsibilities & impact

Lead a senior marketing team across PR & Communications, Digital, Campaign, Field and Product Marketing
Decide the marketing team structure, hiring, and growth
Set a clear, durable marketing strategy
Connect the product and market story to enterprise growth
Make decisions on priorities, organisation, and investment to support global growth
Build a globally recognised Onside brand
Define and establish “Operational intelligence for agriculture” as a category
Develop customer and market insight, positioning, and market-entry strategies
Shape go-to-market strategy with Revenue and Product leadership
Plan and deliver qualified pipeline across brand, product marketing, content, digital, campaigns, ABM, field and events, PR, customer advocacy, and partners
Deliver qualified pipeline in ANZ enterprise and the US
Partner with Product on launches and market stories
Ensure Sales has the materials needed for successful launches
Own the marketing budget, channel mix, measurement, and attribution
Report to the Head of Revenue and work closely with the CEO and leadership team

Requirements

What you’ll need

Experience leading B2B marketing at senior level through a period of scale, ideally in SaaS or tech
Experienced marketers reporting to you
Track record of building brand and pipeline together with evidence of revenue impact
Experience marketing to enterprise buyers in more than one market
US marketing experience is a strong plus
Experience defining or repositioning a category
Commercial rigour and ability to measure marketing by outcomes
Ability to own the budget and attribution model
Strong, independent point of view on marketing
Ability to lead discussions with the CEO and revenue team
Ability to constructively challenge assumptions and explain trade-offs clearly
Ability to define a category, review ABM campaigns, and make investment decisions
Curiosity about the people served
Agriculture experience is a bonus, not a must

Benefits

Comp & perks

Mission-driven work protecting the world's food supply
Opportunity to shape the brand of a founder-led company scaling into new markets
Autonomy over delivery
Leadership support for bold experiments
Strengths-based coaching
Honest feedback
Close teams in Melbourne and Christchurch
Team interaction, a short practical task, and interviews as part of the hiring process
Clear communication about status at every hiring stage