Advocacy Marketing Manager

onXmaps, Inc.

. Develop and lead integrated marketing plans for Access & Stewardship priorities across relevant channels.

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSenior💰 $92,800 - $116,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on storytelling and audience engagement. Proficient in managing complex initiatives and collaborating across functions to drive brand identity and mission-driven marketing efforts.

Highest-signal resume keywords

Integrated Marketing Campaign DevelopmentCause-Based Marketing ExperienceStorytelling and Creative IdeationCross-Functional CollaborationCampaign Performance Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingCampaign DevelopmentContent WritingAudience Insights AnalysisPerformance MeasurementCreative IdeationMarketing for Social ChannelsComplex Initiative ManagementMessaging DevelopmentBrand Stewardship

Soft Skills

CollaborationCommunicationInfluencing PartnersCuriosity for New TechnologiesIndependent Management

Tools & Technologies

AI ToolsWeb Content ManagementCampaign Management SoftwareAnalytics ToolsSocial Media Platforms

Industry Keywords

Access & StewardshipPublic Land AccessResponsible RecreationMission-Driven MarketingBrand Identity

About the role

Key responsibilities & impact

Develop and lead integrated marketing plans for Access & Stewardship priorities across relevant channels.
Own advocacy marketing initiatives from development through launch, optimization, and measurement.
Translate complex program priorities into customer-facing campaigns, messaging, briefs, and experiences.
Test advocacy storytelling, channel activation, and customer engagement approaches.
Extend Access & Stewardship stories across onX brand and vertical marketing efforts.
Develop storytelling about public land access and responsible recreation.
Steward brand identity, messaging, and design guidelines.
Write, edit, and guide content across web, in-app, campaign, editorial, partner, and other channels.
Partner with Brand Creative to develop accurate, distinctive, on-brand assets.
Coordinate with Access & Stewardship, Brand, PR, Vertical Marketing, Product, Geospatial, and external partners.
Navigate dependencies, risks, and trade-offs to deliver outcomes.
Recommend and track success measures, monitor campaign performance, and communicate insights and recommendations to leadership.

Requirements

What you’ll need

Five (5) or more years of marketing experience, including developing and executing integrated marketing campaigns from concept through launch and measurement.
Demonstrated experience in cause-based or mission-driven marketing.
Strong storytelling, writing, and creative ideation skills.
Experience translating complex or nuanced subject matter into clear, credible, and engaging marketing.
Ability to independently manage complex initiatives and balance multiple priorities in a cross-functional environment.
Strong collaboration and communication skills, with experience building alignment and influencing partners across functions.
Strong integrated marketing experience, including marketing for social channels.
Experience using campaign performance, audience insights, and feedback to evaluate effectiveness.
Experience using AI tools in day-to-day work, with sound judgment over outputs.
Bachelor’s degree or equivalent combination of education and relevant experience.
Curiosity for exploring new technologies, including AI.
Ability to demonstrate onX’s Company Values.
Permanent US work authorization is a condition of employment.
Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Benefits

Comp & perks

Annual bonuses
Common share options/equity with a vesting schedule
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and outdoor industry perks
Annual “Get Out, Get Active” funds
Flexible time away package including PTO, STO, VTO, and paid holidays
Opportunities for growth