Senior App Store Optimization, ASO Manager

onXmaps, Inc.

. Own and evolve ASO strategy and roadmap across onX’s Hunt, Offroad, Backcountry, and Angling verticals .

Posted 10/9/2026full-timeRemote • United StatesSenior💰 $115,200 - $158,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in App Store Optimization (ASO) and mobile growth marketing, with a strong focus on keyword and metadata optimization, app store creative, and performance analysis. Proven ability to lead ASO strategies, collaborate with cross-functional teams, and leverage AI tools for enhanced app discoverability.

Highest-signal resume keywords

App Store Optimization (ASO)Keyword OptimizationMobile Growth MarketingAnalytical SkillsAI-Driven Discoverability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

App Store Optimization (ASO)Keyword OptimizationMetadata OptimizationPerformance AnalysisExperimentationConversion Rate ImprovementCompetitive AnalysisData-Driven Decision MakingAI Tools UtilizationAEO Strategies

Soft Skills

Strong Communication SkillsInfluence SkillsAdaptabilityPrioritizationCollaboration

Tools & Technologies

Apple App StoreGoogle PlayASO ToolsAI Tools

Industry Keywords

B2C Consumer SubscriptionOutdoor RecreationMappingNavigationMobile Growth

About the role

Key responsibilities & impact

Own and evolve ASO strategy and roadmap across onX’s Hunt, Offroad, Backcountry, and Angling verticals
Identify and prioritize growth opportunities and risks based on business needs, performance, competitive insights, and platform changes
Navigate competing priorities and recommend trade-offs
Anticipate Apple, Google, and broader app discovery changes, including AI-driven discoverability
Lead optimization across keywords, metadata, creative, and app store experiences
Own the ASO experimentation lifecycle from hypotheses and testing through measurement, analysis, and implementation
Use keyword, competitor, and performance insights to refine optimization approaches
Evaluate and apply App Store and Google Play capabilities
Monitor ASO performance, rankings, conversion, keyword indexation, and other signals
Translate performance, customer reviews, ratings, competitive trends, and experiment results into recommendations
Develop ASO targets and measurement approaches and track progress
Bring ASO insights into business reviews
Monitor and evolve the company’s AEO and AI-driven app discovery approach
Align Vertical Marketing, Product, Creative, and Paid UA partners on priorities and trade-offs
Serve as primary ASO contact with Apple, Google Play, and external ASO partners
Communicate ASO recommendations and creative briefs clearly
Report to the Senior Director of Growth Marketing

Requirements

What you’ll need

Seven (7) or more years of experience in App Store Optimization (ASO) and mobile growth marketing
Experience driving ASO across multiple products, brands, or business lines
Experience partnering with Product and senior stakeholders
Proven track record of improving organic app discovery, conversion, and performance through ASO
Strong analytical skills
Deep experience with keyword and metadata optimization, app store creative, and experimentation across the App Store and Google Play
Ability to independently prioritize complex work, navigate ambiguity, and adapt plans
Strong communication and influence skills
Ability to assess AI and emerging technologies’ impact on app discovery
Ability to use AI tools and agentic workflows to automate repeatable ASO tasks
Shared passion for and ability to demonstrate onX’s Company Values
Permanent US work authorization is a condition of employment
Ability to travel biannually for multiple days to a corporate office or other onX strategic location
Added bonuses: experience in a B2C consumer subscription business; outdoor recreation, mapping, or navigation industry; scaling ASO across portfolios; AEO, AI-driven discovery, or emerging app discoverability approaches

Benefits

Comp & perks

Annual bonus of 10% based on company performance
Grant of common share options with a vesting schedule
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds
Flexible time away package including PTO, STO, VTO, and paid holidays
Opportunities for growth