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Senior Lifecycle Marketing Manager
onXmaps, Inc.. Own the onX Hunt lifecycle conversion funnel, including D7 and D30 conversion, free-to-paid upgrades, and lapsed-user reactivation .
About the role
Key responsibilities & impact- Own the onX Hunt lifecycle conversion funnel, including D7 and D30 conversion, free-to-paid upgrades, and lapsed-user reactivation
- Use Amplitude to generate insights, form hypotheses, and apply propensity models and behavioral segmentation
- Run high-velocity lifecycle experiments across email, push, and in-app messaging in Braze
- Design clean A/B, holdout, or validation tests and document outcomes
- Scale personalized messaging and partner with product, engineering, and BI to define personalization events and attributes
- Analyze experiments and communicate results, caveats, and null results to stakeholders and leadership
- Collaborate with finance, brand and growth marketing, and Hunt creative teams to align programs with revenue goals
- Build creative briefs and lightweight assets in Figma
- Use Claude and similar AI tools to automate campaign production and analysis
- Embed AI-powered workflows and experimentation into daily work
- Mentor junior lifecycle marketers and champion shared testing standards
- Report to the Manager of Growth and Lifecycle Marketing
Requirements
What you’ll need- Eight (8) years of lifecycle, CRM, retention, or growth marketing experience required, with a background in consumer subscription or mobile app businesses
- Bachelor's degree in Marketing, Business, or equivalent experience
- Strong experimentation track record designing, running, analyzing, and documenting A/B tests producing measurable conversion or retention gains
- Strong understanding of user behavior and ability to generate insights in Amplitude or similar product analytics tools
- Working knowledge of propensity models and predictive targeting
- Proficiency with Braze or comparable CRM platform, Amplitude, Figma, and Claude or similar AI tools
- Demonstrated proficiency using AI to develop scalable skills and workflows
- Ability to self-serve analytics and experimentation results
- Curiosity for exploring new technologies, including AI
- Ability to demonstrate onX’s Company Values
- Permanent US work authorization required as a condition of employment
- Ability to travel quarterly for multiple days to a corporate office or other onX strategic location
- Hunting culture familiarity or passion for hunting and the outdoors is a bonus, not required
- Experience with Liquid templating or similar is a bonus
- Experience partnering with data science teams to deploy propensity or churn models is a bonus
- Experience optimizing trial-based subscription funnels and paywalls is a bonus
Benefits
Comp & perks- Annual bonus of 10% based on company performance
- Grant of common share options with a vesting schedule
- Comprehensive health benefits, including a no-monthly-cost medical plan
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and outdoor industry perks
- Annual “Get Out, Get Active” funds
- Flexible time away package including PTO, STO, VTO, and paid holidays
- Opportunities for growth