Senior Lifecycle Marketing Manager – Partnerships

onXmaps, Inc.

. Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion .

Posted 10/9/2026full-timeRemote • United StatesSenior💰 $115,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in lifecycle marketing, focusing on activation, onboarding, engagement, and conversion strategies. Proficient in utilizing tools like Amplitude and Braze to analyze customer behavior and optimize marketing workflows.

Highest-signal resume keywords

Lifecycle Marketing ExperienceAnalytical Fluency Using AmplitudeProficiency With BrazeProject Management SkillsAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingA/B TestingSegmentationPersonalizationData AnalysisBehavior-Based JourneysConversion OptimizationRetention StrategiesEnd-to-End Ownership

Soft Skills

Strong OrganizationCross-Functional CollaborationCommunication Skills

Tools & Technologies

BrazeAmplitudeEppoAI Tools

Industry Keywords

Consumer SubscriptionMobile App MarketingLifecycle StrategyCustomer BehaviorGrowth Marketing

About the role

Key responsibilities & impact

Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion
Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs
Build segmentation and personalization strategies based on partner, entitlement, behavior, and intent
Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze
Use customer behavior and performance data to identify opportunities, develop hypotheses, design experiments, and measure impact
Use Amplitude, Braze, Eppo, and AI throughout the lifecycle workflow
Drive initiatives across Partnerships, vertical marketing, Growth Product, creative, analytics, legal, and other stakeholders
Build alignment, manage priorities and dependencies, and keep launches moving
Translate strategy, experimentation, and performance into actionable communication
Turn successful experiments into repeatable playbooks for new partners and categories
Improve lifecycle workflows, tools, and approaches as the partner ecosystem grows
Report to the Director of Growth Lifecycle Marketing

Requirements

What you’ll need

Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses
Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership
Experience managing lifecycle marketing programs across multiple products or business lines
Strong analytical fluency using Amplitude or similar product analytics tools
Experience developing hypotheses, designing A/B and holdout tests, interpreting results, and applying learnings
Proficiency with Braze or a comparable lifecycle marketing platform, including automated behavior-based journeys, segmentation, personalization, and triggering logic
Strong AI fluency and ability to build repeatable AI-enabled workflows
Success in complex, cross-functional environments
Strong organization and project management skills
Ability to demonstrate onX’s Company Values
Permanent US work authorization is a condition of employment
Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location
Education is optional; no required degree stated

Benefits

Comp & perks

Competitive salaries
Annual bonuses
Equity/common share options with a vesting schedule
Opportunities for growth
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds to fuel your active lifestyle
Flexible time away package including PTO, STO, VTO, and paid holidays
Regional basecamps and regular opportunities to work in person and stay connected