Senior Media Marketing Manager

onXmaps, Inc.

. Translate the onX Fish brand and marketing strategy into a distinctive media experience across social, video, audio, and emerging media channels .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $113,000 - $142,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing media strategies across social, video, and audio platforms, with a strong focus on audience engagement and brand identity. Proven ability to leverage performance data and audience insights to inform content creation and drive business impact.

Highest-signal resume keywords

Organic Social Media StrategyContent DevelopmentAudience Insight AnalysisCross-Functional Team LeadershipAI and Emerging Technologies Application

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media MarketingContent StrategyEditorial JudgmentPerformance Data AnalysisProgramming DevelopmentBrand BuildingCommunity EngagementCreative Brief DevelopmentEmerging Media FormatsAudience Growth Strategies

Soft Skills

Influential LeadershipPrioritizationCuriosityCredibility Building

Tools & Technologies

InstagramTikTokYouTubeFacebookPodcasts

Certifications & Qualifications

Bachelor’s DegreePermanent US Work Authorization

Industry Keywords

FishingOutdoor CultureEnthusiast-Driven CommunityMedia ExperienceBrand Presence

About the role

Key responsibilities & impact

Translate the onX Fish brand and marketing strategy into a distinctive media experience across social, video, audio, and emerging media channels
Define and own the media and editorial vision for onX Fish
Define each channel’s role and build platform-native programming with a recognizable onX Fish identity
Translate brand, product, audience, and business priorities into engaging media
Make channel, format, programming, talent, and investment tradeoffs using audience insight, performance data, business priorities, and resources
Turn seasonal fishing behavior, audience insights, product moments, and cultural trends into recurring formats, franchises, education, entertainment, and community content
Own the editorial rhythm from planning through publishing and learning
Create briefs and frameworks for Creative, creators, ambassadors, and contributors
Explore podcasts, audio, video, and emerging formats
Build a scalable approach for Field Reps and regional experts to surface distinctive local fishing communities
Shape onX Fish participation in online communities, groups, creator communities, and emerging spaces
Identify and activate creators, ambassadors, employees, and community voices
Define success across audience growth, engagement, loyalty, relevance, and business impact
Own organic media performance against Fish marketing goals
Synthesize performance data, audience behavior, and community feedback into actionable insights
Experiment with AI and emerging tools to improve insights, content development, and performance learning
Serve as connective tissue between the national brand and regional teams
Report to the Head of Marketing for Fish

Requirements

What you’ll need

7+ years of experience in organic social, media, content, or editorial marketing
Track record of building and growing a distinctive brand presence across multiple channels
Hands-on experience owning social and media strategy across Instagram, TikTok, YouTube, Facebook, and/or podcasts
Experience developing recurring programming, not just individual posts or campaigns
Strong editorial and creative judgment
Experience using audience and performance data to make programming decisions
Ability to lead through influence and align cross-functional teams, creators, and contributors around shared creative direction
Ability to prioritize among competing opportunities without formal authority
Ability to move between strategy and hands-on execution
Experience applying AI and emerging technologies to media or creative workflows
Familiarity with fishing, outdoor culture, or another enthusiast-driven community strongly preferred
Deep curiosity and ability to build credibility with anglers
Bachelor’s degree or equivalent experience
Permanent US work authorization required as a condition of employment
Ability to demonstrate onX’s Company Values
Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location

Benefits

Comp & perks

Competitive salaries, annual bonuses, equity, and opportunities for growth
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds to fuel your active lifestyle
Flexible time away package that includes PTO, STO, VTO, and paid holidays
Full-time employees are eligible for common share options
Annual bonus of 10% based on company performance
Opportunities for growth
Flexible remote work through a distributed company model
Regional Basecamps and opportunities for local connection and collaboration
Feedback, tools, and opportunities to grow your craft