Senior PR Manager

onXmaps, Inc.

. Own and execute earned media strategies for the Offroad and Backcountry businesses .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $132,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in public relations and earned media, with a strong ability to build media relationships, execute strategic communications, and manage crisis communications. Proficient in using AI tools for media research and content development while ensuring brand integrity and effective measurement of PR success.

Highest-signal resume keywords

Public Relations StrategyMedia Relationship ManagementCrisis CommunicationsProject ManagementAI Utilization in PR

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Earned Media StrategyContent DevelopmentResearch and Trend MonitoringMeasurement and AnalyticsSpokesperson Preparation

Soft Skills

Excellent Written CommunicationStrong Verbal CommunicationPresentation SkillsSound JudgmentStakeholder Management

Tools & Technologies

AI Tools for Media ResearchMedia Monitoring Tools

Industry Keywords

Public RelationsCommunicationsCrisis ManagementJournalismStakeholder Engagement

About the role

Key responsibilities & impact

Own and execute earned media strategies for the Offroad and Backcountry businesses
Lead the Offroad PR program directly and manage the agency supporting Backcountry PR
Translate product priorities, customer insights, technology, partnerships, and Access & Stewardship initiatives into stories for endemic, regional, and national audiences
Build trusted media relationships and lead proactive pitching, inbound requests, press materials, product demonstrations, media experiences, and priority media events
Serve as an onX spokesperson and prepare executives and subject-matter experts for interviews, speaking opportunities, and external engagements
Partner with Product, Growth, Community, Paid Marketing, and business leaders to integrate earned media into launches, campaigns, and company initiatives
Advise stakeholders on narrative, timing, audience, and reputational considerations
Monitor coverage, sentiment, industry trends, and emerging issues to improve PR strategy and execution
Identify reputational risks and support crisis communications planning and response
Use AI and emerging tools for media research, trend monitoring, narrative development, content creation, and campaign measurement while applying editorial judgment, fact-checking, and brand safeguards
Report to the PR and Communications Director

Requirements

What you’ll need

Eight or more years of progressive experience in public relations, communications, or earned media, including ownership of complex programs, campaigns, or business areas
Ability to set PR direction and personally execute research, pitching, content development, spokesperson preparation, media events, and measurement
Strong track record of building trusted journalist relationships, managing inbound opportunities, and securing meaningful coverage across endemic, regional, and national outlets
Excellent written, verbal, and presentation skills
Experience directing agency partners and working with Product, Growth, Community, Paid Marketing, and other stakeholders in a matrixed organization
Sound judgment when navigating sensitive issues, reputational risk, crisis communications, and competing stakeholder perspectives
Ability to define meaningful PR success measures and use quantitative and qualitative insights
Experience using AI for research, trend monitoring, insight synthesis, content development, and measurement, with validation for accuracy, confidentiality, brand voice, and reputation
Strong project management skills and ability to prioritize and deliver multiple initiatives in a fast-moving environment
Bachelor’s degree in public relations, communications, journalism, or a related field—or equivalent experience—and relevant writing or work samples
Permanent US work authorization is a condition of employment with onX
Ability to travel a few times each quarter for multiple days to attend events, host media, and join the onX team at a corporate office or other onX strategic location
Candidates must reside in a state where onX is currently able to employ team members; onX cannot employ individuals whose primary work location is in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming

Benefits

Comp & perks

Annual bonus of 10% based on company performance
Grant of common share options with a vesting schedule
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds to fuel your active lifestyle
Flexible time away package that includes PTO, STO, VTO, and paid holidays
Opportunities for growth
Reasonable accommodations for individuals with diverse abilities
Distributed work arrangement with regional basecamps and opportunities for local connection and collaboration