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Digital Marketing Manager
Onyx Security. Own the digital acquisition engine across paid media, the website, content syndication, email nurtures, organic search, and social media .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including paid media, SEO, and marketing automation, with a strong focus on optimizing conversion rates and managing budgets effectively. Proven ability to engage technical buyers in the cybersecurity sector through targeted campaigns and content strategies.
Highest-signal resume keywords
Digital Marketing StrategySEO FundamentalsMarketing Automation (HubSpot)Paid Media ManagementConversion Rate Optimization (CRO)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search CampaignsDisplay AdvertisingSocial Media MarketingKeyword ResearchA/B TestingContent SyndicationLifecycle SegmentationTechnical SEOOn-Page SEOBudget Management
Soft Skills
CollaborationCommunity EngagementStrategic Planning
Tools & Technologies
HubSpotSalesforceMarketing Automation Platforms
Industry Keywords
Cybersecurity MarketingB2B MarketingConversion Rate OptimizationAudience StrategyContent Strategy
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own the digital acquisition engine across paid media, the website, content syndication, email nurtures, organic search, and social media
- Own the marketing website as a conversion engine, including performance, UX, continuous improvement, roadmap planning, page strategies, CRO testing, implementation, QA, and reporting
- Plan, launch, and optimize paid search, display, and paid social campaigns, including audience strategy, creative testing, keyword research, copy testing, budget pacing, and pipeline-targeted budget management
- Manage content syndication vendors, program setup, lead quality QA, downstream conversion tracking, and spend optimization
- Build and optimize nurture programs, lifecycle segmentation, send cadence, deliverability, and A/B testing in a marketing automation platform
- Own organic visibility across SEO, answer engine optimization, and generative engine optimization, including technical and on-page SEO, keyword strategy, content briefs, refresh priorities, and agency reporting
- Run the company's social presence, editorial calendar, community engagement, and amplification of research, product news, and executive and practitioner voices
- Work closely with campaigns, product marketing, demand generation, design, developers, content, and external agency partners
Requirements
What you’ll need- Direct experience marketing cybersecurity products to technical buyers — security practitioners, engineers, and CISOs
- 6+ years running digital marketing in B2B, with meaningful hands-on time in paid media and organic search
- Demonstrated ownership of a marketing website: CRO testing, page strategy, and roadmap planning
- Direct experience managing paid search and paid social budgets and optimizing to a pipeline or revenue metric
- Solid SEO fundamentals plus a view on how AI-driven search is changing discovery
- Working knowledge of marketing automation (HubSpot or similar) and CRM (Salesforce or similar)
Benefits
Comp & perks- Remote work model
- Unlimited PTO
- Paid holidays and sick time
- Health, dental, vision insurance and wellness benefits
- Equity participation
- Home-office setup stipend
- Competitive salary