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Senior Field Marketing Manager
Onyx Security. Develop and manage Onyx's annual field events calendar .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in field marketing, particularly in managing major industry events and driving pipeline growth through strategic planning and execution. Proficient in budget management, vendor relationships, and collaboration with sales and marketing teams to optimize event success.
Highest-signal resume keywords
Field Marketing ExperienceB2B Cybersecurity ExpertiseEvent Strategy and ExecutionProject Management SkillsSalesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ManagementBudget ManagementPipeline AttributionROI ReportingVendor NegotiationCampaign StrategyData ManagementEvent LogisticsSponsorship ManagementOn-Site Coordination
Soft Skills
Strong Sales Partnership InstinctsExcellent Communication SkillsAbility to Juggle Multiple Events
Tools & Technologies
SalesforceCRMMAP
Industry Keywords
B2B SaaSCloud TechnologiesCybersecurityNational ConferencesRegional Road ShowsExecutive RoundtablesCustomer ExperiencesChannel Marketing
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Develop and manage Onyx's annual field events calendar
- Prioritize programs that drive pipeline at each stage of the funnel
- Own strategy for tier 1 national conferences, regional road shows, and Onyx-hosted events
- Define success metrics and build reporting frameworks to track ROI
- Execute major cybersecurity conferences including Black Hat and RSA
- Manage booth logistics, sponsorship deliverables, speaking submissions, vendor relationships, and on-site coordination
- Partner with product marketing on messaging and positioning
- Design and execute regional programs with field sales
- Plan and produce executive roundtables, prospect events, and customer experiences
- Build scalable regional event playbooks
- Produce channel marketing events with the channel team
- Partner with Account Executives and Sales Development Representatives to generate and accelerate pipeline
- Collaborate with demand generation and content teams on campaign strategy
- Drive pre-event outreach, on-site engagement, and post-event follow-up
- Own field marketing budget forecasting, tracking, and spend optimization
- Manage vendor and agency relationships, contract negotiations, and procurement
- Maintain accurate event data in CRM/MAP for pipeline attribution
Requirements
What you’ll need- 7+ years of field marketing experience
- At least 2–3 years in B2B cybersecurity, cloud technologies, or B2B SaaS
- Proven track record owning major industry events such as RSA and Black Hat from strategy through execution
- Experience as a one-person or small-team operator
- Strong sales partnership instincts and understanding of pipeline and revenue
- Excellent project management skills with ability to juggle multiple events simultaneously
- Experience managing field marketing budgets at a startup or high-growth company
- Proficiency with marketing and sales tools, including Salesforce
- Willingness to travel approximately 30–40% for events throughout the US
Benefits
Comp & perks- Remote work model
- Unlimited PTO
- Paid holidays and sick time
- Health, dental, vision insurance and wellness benefits
- Equity participation
- Home-office setup stipend
- Competitive salary
- Performance-based incentives