Senior Partner Marketing Manager

Ooma, Inc.

. Develop and execute partner marketing plans supporting Ooma’s go-to-market strategy, initially focused on AirDial and enterprise communications solutions .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing partner marketing strategies that drive revenue growth and pipeline generation. Proficient in managing integrated demand generation campaigns and measuring marketing ROI within the telecommunications and technology sectors.

Highest-signal resume keywords

B2B Marketing ExperiencePartner Marketing StrategyIntegrated Demand Generation CampaignsMarketing ROI MeasurementChannel Operations Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner MarketingDemand GenerationPipeline ContributionProject ManagementMarketing AttributionSales Resource DevelopmentMDF Program ManagementValue Proposition DevelopmentMessaging CreationCross-Functional Collaboration

Soft Skills

Excellent Communication SkillsPresentation SkillsCollaborationLeadership

Tools & Technologies

AI ToolsDigital Marketing ChannelsEmail MarketingWebinarsContent Syndication

Industry Keywords

TelecommunicationsUCaaSNetworkingCloudCybersecurityIndirect Sales ModelsPartner OnboardingChannel SalesStrategic AlliancesVARs

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop and execute partner marketing plans supporting Ooma’s go-to-market strategy, initially focused on AirDial and enterprise communications solutions
Collaborate with channel sales, strategic partners, distributors, technology alliances, and agents
Build integrated go-to-market programs to help partners uncover opportunities, generate demand, and win customers
Grow partner-led pipeline, deepen reseller engagement, and contribute to revenue growth
Build annual and quarterly partner marketing plans aligned with revenue and growth priorities
Identify opportunities across partner segments, industries, and customer needs
Develop messaging and value propositions for Ooma’s solutions
Create integrated demand generation campaigns across email, digital channels, webinars, events, and content syndication
Launch reseller marketing programs and ready-to-use campaign kits
Create sales resources including playbooks, competitive battle cards, solution briefs, and presentations
Support partner onboarding, training, and certification
Manage market development funds and co-op marketing investments
Establish reporting and attribution connecting marketing investment to partner-sourced pipeline and revenue
Bring partner feedback into cross-functional planning and align channel sales, marketing, and product teams
Use AI tools to support marketing activities and improve efficiency

Requirements

What you’ll need

Minimum 7 years of B2B marketing experience, including 5 years in partner, channel, alliance, or field marketing
Demonstrated success generating partner-sourced pipeline and contributing to revenue growth
Strong understanding of indirect sales models, including distributors, agents, VARs, MSPs, consultants, and strategic alliances
Hands-on experience developing and executing integrated demand generation campaigns
Proven ability to manage multiple projects and lead cross-functional initiatives from planning through execution
Proficiency in measuring marketing ROI, pipeline contribution, and revenue outcomes
Excellent written and verbal communication skills, with ability to present recommendations and results to executives
Experience in telecommunications, UCaaS, networking, cloud, cybersecurity, or related technology industry is a plus
Familiarity with enterprise technology buying cycles would be helpful
Experience managing MDF programs and partner marketing investments is preferred
Knowledge of channel operations, partner onboarding, and enablement frameworks would be an added advantage

Benefits

Comp & perks

Comprehensive Medical/Dental/Vision insurance for you and eligible dependents
HMO, PPO’s or a PPO with a HDHP, including HSA funding from Ooma
Employer Paid Income Protection Benefits: Basic Life and AD&D, Short- and Long-term disability
FSA Healthcare & Dependent Care
Commuter Benefits
Voluntary Accident, Critical Illness, Hospital Indemnity and Legal benefits
401(k), including employer match, and Roth
Employee Stock Purchase Plan (ESPP)
Paid Time off, Sick Time, and corporate holidays observed
Employee Assistance Program
Life Balance benefits with Travel Assistance Services and Identity Theft protection
Additional Benefits include a Discount Program, Credit Union, Medicare Assistance, etc.
Competitive compensation and generous company perks
Video interviews with reasonable accommodation available