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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital advertising and performance marketing within the Financial Services sector, with a strong ability to build strategic relationships and achieve revenue targets through complex deal closures. Proficient in navigating compliance requirements and creating data-driven business cases that align advertiser goals with measurable outcomes.
Highest-signal resume keywords
Digital Advertising ExperienceFinancial Services Industry KnowledgeRevenue Target OwnershipComplex Deal NegotiationSenior Executive Influence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingClient StrategyAccount PlanningPipeline ManagementForecastingBusiness Case DevelopmentCampaign Performance MetricsAdvertising Compliance NavigationCommercial Agreement StructuringCustomer Journey Understanding
Soft Skills
Strong Communication SkillsAbility to Operate in Ambiguous EnvironmentsRelationship Building
Industry Keywords
Financial ServicesAdvertisingPrivacy ComplianceDigital AcquisitionConsumer Financial NeedsStrategic PartnershipsHigh-Intent AudiencesComplex Commercial DealsRegulated IndustryUser Experience Standards
About the role
Key responsibilities & impact- Grow advertising revenue across the Financial Services vertical
- Own the full sales cycle from prospecting through deal closure
- Build strategic relationships with senior financial services decision-makers
- Help advertisers reach high-intent audiences and improve campaign performance
- Develop long-term commercial partnerships supporting advertiser business goals
- Own and achieve a defined revenue target across an assigned portfolio
- Build relationships with senior advertising, marketing, digital acquisition, product, and business leaders
- Develop account plans connecting advertiser goals to measurable campaign outcomes
- Identify opportunities around product launches, tax season, annual enrollment periods, and shifts in consumer financial needs
- Structure and negotiate complex commercial agreements
- Build data-driven business cases demonstrating advertiser ROI and platform value
- Partner with Account Managers on post-sale transitions, campaign success, renewals, and expansion
- Collaborate with Product, Engineering, Marketing, Policy, and Operations on complex deals and future advertising solutions
- Navigate industry-specific advertising, privacy, and compliance requirements
- Maintain pipeline management, accurate forecasting, and knowledge of Financial Services industry trends
Requirements
What you’ll need- 10+ years of experience in digital advertising, performance marketing, client strategy, consulting, or enterprise sales
- Experience working with Financial Services advertisers, including banks, credit card issuers, insurance providers, investment and wealth management firms, lending platforms, or fintech companies
- 3+ years of experience advising and influencing senior executives and client stakeholders
- Proven track record of owning revenue targets and closing complex advertising or commercial deals
- Understanding of financial services customer journeys, acquisition funnels, customer lifetime value, and performance metrics
- Experience navigating advertising, privacy, and compliance considerations of a regulated industry
- Ability to create compelling business cases and translate advertiser objectives into measurable partnership strategies
- Strong verbal and written communication skills
- Ability to operate effectively in ambiguous, fast-changing environments
- Excitement to help shape a new advertising platform while maintaining high standards for user experience, trust, and responsible growth
- Ability to work from the US office three days per week
- Authorization to work in the country where the job is located
Benefits
Comp & perks- Equity
- Commission
- Medical, dental, and vision insurance for you and your family
- Employer contributions to Health Savings Accounts
- Pre-tax Health FSA, Dependent Care FSA, and commuter expense accounts
- 401(k) retirement plan with employer match
- Paid parental leave up to 24 weeks for birth parents and 20 weeks for non-birthing parents
- Paid medical and caregiver leave up to 8 weeks
- Flexible PTO for exempt employees
- Up to 15 days annually for non-exempt employees
- 13+ paid company holidays
- Paid coordinated company office closures
- Paid sick or safe time
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend
- Daily meals in offices
- Meal delivery credits as eligible
- Relocation support for eligible employees
- Charitable donation matching
- Wellness stipends
- Immigration and sponsorship support may be provided based on individual circumstances