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About the role
Key responsibilities & impact- Develop stories, cultural angles, and earned communications opportunities from the beginning of campaigns and community programs
- Contribute communications strategy while deferring campaign and creative decisions to Communications and Culture & Community Engagement leaders
- Connect multiple campaigns and community moments into overarching narratives for press and creators
- Build relationships with journalists, creators, and cultural voices across sport, music, design, food, fandom, and other areas
- Surface compelling stories from builders, small businesses, students, and other community members
- Help community members tell stories in their own voices
- Use storytelling to invite participation and incorporate community contributions into ongoing narratives
- Build a rhythm of stories across creator campaigns, community programs, and partnerships
- Develop pitches, features, spokesperson opportunities, and channel content
- Partner with regional communications teams and territory leads on globally connected, locally relevant stories
- Bring community perspectives and feedback into product communications planning
Requirements
What you’ll need- Experience leading communications for consumer brands, cultural campaigns, creator initiatives, or community programs, with a track record of earning meaningful attention
- Strong cultural instincts and relationships beyond technology media
- Excellent writing and editing skills
- Ability to find larger stories across several moments without losing distinctive details
- Ability to bring ideas early and influence direction while respecting others’ decision-making responsibilities
- Experience working with community members and creators to preserve authentic voices
- Ability to build narratives over months and recognize when there is enough substance for a deeper story
- Strong organization and follow-through; ability to manage multiple programs, work independently, and adapt quickly
- Ability to build trusted relationships across communications, community, marketing, product, and regional teams
- Curiosity about AI and how people use it
- Commitment to communicating AI’s possibilities and limitations accurately
- Ability to work from a US office three days per week
Benefits
Comp & perks- Equity
- Performance-related bonus(es) for eligible employees
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
- Paid medical and caregiver leave (up to 8 weeks)
- Flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays
- Multiple paid coordinated company office closures throughout the year
- Paid sick or safe time
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend
- Daily meals in offices
- Meal delivery credits as eligible
- Relocation support for eligible employees
- Charitable donation matching
- Wellness stipends