Growth – Lifecycle Lead, B2B

OpenAI

. Set the company-wide vision, roadmap, and operating model for B2B lifecycle and owned-channel engagement .

Posted 9/24/2026full-timeSan Francisco • California • United StatesSenior💰 $239,000 - $325,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lifecycle management, product marketing, and retention strategies, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to design and optimize customer journeys and measurement systems that enhance user engagement and drive business growth.

Highest-signal resume keywords

B2B Lifecycle ManagementProduct MarketingData-Driven Decision-MakingCross-Functional CollaborationJourney Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle ToolingCRMRetention StrategiesData PipelinesAPIsSegmentationExperimentationMeasurement SystemsCampaign DesignGovernance Models

Soft Skills

Executive-Level InfluenceClear CommunicationHands-On LeadershipSystems-Oriented Thinking

Industry Keywords

B2B BusinessSelf-Serve Small BusinessesEnterprisesDevelopersUser PreferencesOperational QualityLocalizationTrust Standards

About the role

Key responsibilities & impact

Set the company-wide vision, roadmap, and operating model for B2B lifecycle and owned-channel engagement
Partner with Engineering, Product, Data Science, and Analytics to shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability
Define scalable deployment workflows, including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response
Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization
Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging
Develop deep-linked landing and post-click product experiences that complete the loop
Build a measurement system connecting reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through experiments and holdouts
Optimize the small and medium business lifecycle portfolio through improved inventory, relevance, personalization, prioritization, and per-user frequency
Inform owned-channel and upsell strategy
Establish standards for deliverability, user preferences, localization, operational quality, and trust
Influence senior stakeholders across the company

Requirements

What you’ll need

10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology
Experience ideally in a global B2B business serving self-serve small businesses, enterprises, and developers
Track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets
Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems
Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior
Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value
Experience creating operating models, governance, templates, and quality standards
Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams
Hands-on, systems-oriented leadership style
Coding experience is not required
Ability to work from the US office three days per week

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year for focus and recharge
Paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in offices
Meal delivery credits as eligible
Relocation support for eligible employees
Charitable donation matching may be provided
Wellness stipends may be provided