Industry & Experiential Marketing Lead

OpenAI

. Define the global industry engagement strategy for OpenAI’s advertising solutions .

Posted 11/4/2026full-timeSan Francisco • California • United StatesSenior💰 $227,000 - $252,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing industry engagement strategies within the advertising ecosystem, focusing on building strategic partnerships and delivering impactful experiential marketing programs. Proven ability to collaborate with cross-functional teams and senior executives to achieve commercial outcomes.

Highest-signal resume keywords

B2B Marketing ExperienceAdvertising Industry MarketingExperiential MarketingStrategic Partnerships DevelopmentExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program DevelopmentEvent ManagementAudience StrategyCreative Brief DevelopmentSuccess Measurement

Soft Skills

Relationship BuildingStrategic JudgmentCreative JudgmentDecision MakingPrioritization

Industry Keywords

Advertising EcosystemEnterprise AdvertisersAgenciesIndustry OrganizationsMedia Investment

About the role

Key responsibilities & impact

Define the global industry engagement strategy for OpenAI’s advertising solutions
Build strategic relationships with advertising trade associations, professional communities, event organizers, and industry partners
Own the advertising industry events portfolio, including conferences, sponsorships, speaking opportunities, and activations
Develop executive gatherings, industry forums, roundtables, and other experiential formats
Set program objectives, audience strategy, programming, creative briefs, and engagement plans
Partner with the centralized Events & Experiences team on production and delivery
Develop thought leadership partnerships, research, insights, and content opportunities
Shape executive speaking opportunities, session concepts, and preparation
Connect industry engagement to commercial outcomes through customer participation, meeting programs, and follow-up
Build and lead the function, managing external partners, priorities, budgets, and ways of working
Collaborate with Sales, Communications, Customer Marketing, Content & Solutions Marketing, and senior leaders

Requirements

What you’ll need

10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles
Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies, industry organizations, and factors influencing media investment
Track record of developing industry partnerships and delivering programs or experiences that advance customer relationships and business objectives
Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners
Strong strategic and creative judgment
Excellent communication and relationship-building skills, including experience working with senior executives and external industry leaders
Ability to prioritize in a fast-moving environment, make decisions with incomplete information, and move between strategy and hands-on execution
Experience establishing success measures and using results to improve programs and guide investment
Ability to work from the US office three days per week

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year
Paid sick or safe time
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in offices and meal delivery credits as eligible
Relocation support for eligible employees
Charitable donation matching and wellness stipends may also be provided