Integrated Marketing Manager, AI Impact

OpenAI

. Discover people, communities, and customers using AI in meaningful ways .

Posted 9/30/2026full-timeSan Francisco • California • United StatesSeniorLead💰 $287,000 - $318,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in integrated marketing and content strategy, with a strong focus on community storytelling and audience engagement. Proven ability to lead complex campaigns, manage budgets, and collaborate across multiple channels and partners.

Highest-signal resume keywords

Integrated MarketingContent StrategyProject ManagementCommunity StorytellingAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentStorytellingBudget ManagementCreative DevelopmentContent DistributionVideo ProductionWritten CommunicationPresentation SkillsFacilitation SkillsProgram Building

Soft Skills

CollaborationInfluencing DecisionsBuilding AlignmentAdaptabilityCreative Thinking

Tools & Technologies

AI ToolsSocial Media PlatformsContent Management SystemsProduction SoftwareAnalytics Tools

Industry Keywords

Customer StorytellingCommunity MarketingEmerging TechnologyDocumentary StorytellingPartnership Development

About the role

Key responsibilities & impact

Discover people, communities, and customers using AI in meaningful ways
Evaluate the evidence, human significance, and audience relevance of opportunities
Partner with Social, Community, and Communications on story discovery, creative ideas, programming, and distribution
Create integrated campaigns, recurring content series, community activations, and partnerships
Adapt stories, formats, messengers, and programs for local and national audiences
Own briefs, creative development, production, timelines, budgets, partner coordination, launch, and optimization
Lead work across social, owned, earned, experiential, community, and relevant paid channels
Partner with Creative, producers, and agencies to create distinctive, engaging content
Represent story participants accurately and thoughtfully
Build internal and external partner networks and repeatable processes for sourcing, prioritizing, developing, and sharing stories
Set goals for audience understanding, reach, engagement, sharing, and participation
Use results and audience and participant feedback to improve stories, formats, and programs

Requirements

What you’ll need

12+ years in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields
Significant experience leading complex campaigns and programs
Ability to spot compelling people, experiences, and outcomes; assess credibility and relevance; and shape clear narratives for specific audiences
Track record of building something from zero to 100 and moving between strategy and hands-on execution
Proven success connecting content, distribution, and audience participation across channels
Strong planning, production, budget, and project-management skills
Experience shaping briefs and developing work across video, social, written stories, and live experiences
Strong writing, presentation, and facilitation skills
Ability to make complex ideas clear, build alignment, and influence decisions at the executive level
Track record of cross-functional program building with Social, Community, Communications, Creative, and other partners
Experience telling stories about AI or emerging technology through concrete human experiences and demonstrated outcomes
Experience building customer advocacy, community storytelling, or ambassador programs
Experience with documentary, editorial, or participant-focused storytelling from initial interviews through production
Experience developing local partnerships, events, or community programs and connecting them to broader campaigns
Experience managing creative agencies, production partners, and campaign budgets
Hands-on familiarity with AI tools

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Flexible PTO for exempt employees
Up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year for focus and recharge
Paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in our offices
Meal delivery credits as eligible
Relocation support for eligible employees
Charitable donation matching and wellness stipends may also be provided