Integrated Marketing Manager

OpenAI

. Own the EMEA B2B integrated marketing strategy and quarterly plan .

Posted 9/28/2026full-timeDublin • IrelandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated B2B marketing strategies across EMEA markets, with a strong focus on audience strategy, campaign execution, and measurable outcomes. Proficient in leveraging AI tools to enhance marketing effectiveness and drive engagement across diverse channels.

Highest-signal resume keywords

Integrated B2B Marketing StrategyAudience StrategyAI FluencyCampaign DevelopmentBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market ProgramsFull-Funnel MeasurementChannel PlanningCreative DevelopmentSegmentationAttributionReportingPipeline PacingMarket AdaptationCommercial Outcomes

Soft Skills

Strategic JudgmentCredibility with StakeholdersIndependent LeadershipAdaptabilityCollaboration

Tools & Technologies

AI ToolsMarketing Operations SoftwareCampaign Management PlatformsAnalytics ToolsCRM Systems

Industry Keywords

EMEA MarketsEnterprise TechnologyCloudComplex Buying JourneysConsumer MarketingBrand MarketingDemand GenerationPartner MarketingCultural AdaptationRegulatory Compliance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the EMEA B2B integrated marketing strategy and quarterly plan
Align priority audiences, markets, launches, campaign sequencing, channels, and measurement with Consumer Marketing
Translate audience insight, cultural and competitive context, product truth, customer proof, and business priorities into regional strategies and creative briefs
Develop campaigns across paid, owned, earned, social, field, partner, and sales channels
Partner with Sales, GTM leaders, and Marketing Operations on segmentation, target-account priorities, campaign infrastructure, attribution, reporting, and pipeline pacing
Orchestrate Brand, Creative, Product Marketing, Customer, Communications, Growth, Demand Generation, Field, Partner Marketing, agencies, local teams, and Production into a coherent audience journey
Serve as the marketing interface to Production by aligning scope, budgets, timing, feedback, and approvals
Partner with Global Integrated Marketing to shape global campaigns and bring them into EMEA
Recommend investment allocations across global, regional, and local activity
Use AI to deepen insight, improve briefs and workflows, test new formats, and accelerate execution
Track measurable progress across awareness, consideration, engagement, pipeline, adoption, consumption, and revenue

Requirements

What you’ll need

Significant experience leading integrated B2B marketing or go-to-market programs across multiple EMEA markets
Experience building joined-up plans with consumer or brand teams, ideally in enterprise technology, AI, cloud, or another category with complex buying journeys
Strong strategic judgment and credibility with senior stakeholders
Ability to lead independently through ambiguity while staying close to execution
Proven track record of driving measurable brand and commercial outcomes, including awareness, consideration, engagement, adoption, pipeline, consumption, or revenue
Strong command of audience strategy, positioning, creative development, channel planning, budget and agency management, full-funnel measurement, and cross-market trade-offs
Practical AI fluency and experience using AI tools to improve insight, experimentation, execution, and learning
Experience operating in a global-regional-local matrix
Experience influencing global campaign development and serving as a marketing partner to Production
Experience allocating budgets across competing priorities
Experience adapting programs to different EMEA cultures, market maturity, regulations, and commercial conditions
Ability to build credibility with senior business and technical decision-makers
Ability to turn customer insight and proof into campaigns that help complex buying groups progress
Ability to work from the Dublin office three days per week
Authorization to work in the country where the job is located

Benefits

Comp & perks

Immigration and sponsorship support may be provided based on unique circumstances
Hybrid work arrangement with the ability to work from the Dublin office three days per week