Integrated Marketing Manager, Hardware

OpenAI

. Translate complex product capabilities, use cases, and value propositions into clear, differentiated audience-specific messaging .

Posted 10/3/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $225,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and audience strategy, with a strong ability to translate complex technology into clear messaging and actionable marketing systems. Proven experience in leading cross-functional marketing programs and developing go-to-market plans tailored to diverse customer segments.

Highest-signal resume keywords

Product MarketingAudience StrategyCampaign DevelopmentMarket ResearchAI Product Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingGrowth MarketingMessaging FrameworksBehavioral Data AnalysisCustomer Journey MappingSegmentation FrameworksCompetitive AnalysisPerformance MeasurementGo-To-Market PlanningCultural Context Adaptation

Soft Skills

Cross-Functional LeadershipCoachingStrategic ThinkingCommunicationCollaboration

Industry Keywords

Emerging MarketsConsumer TechnologyDeveloper ToolsPartnershipsMarket Trends

About the role

Key responsibilities & impact

Translate complex product capabilities, use cases, and value propositions into clear, differentiated audience-specific messaging
Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and customer-journey stages
Create audience-specific messaging and campaign strategies for creators, builders, professionals, students, consumers, and emerging-market users
Lead cross-functional marketing programs end to end across awareness, acquisition, activation, engagement, retention, and advocacy
Lead customer interviews, surveys, social listening, competitive analysis, market-trend research, and behavioral-data analysis
Turn research and performance signals into personas, messaging frameworks, briefs, campaign recommendations, and market insights
Identify cultural, regional, and language-specific opportunities across global markets and adapt global campaigns for local audiences
Develop go-to-market plans for campaigns, product features, audience programs, partnerships, and market expansions
Identify partnership opportunities with creators, developers, communities, platforms, industry groups, and other audience ecosystems
Align product marketing, growth, CRM, creative, analytics, partnerships, and regional marketing teams
Measure campaign and audience performance and improve messaging, segmentation, customer journeys, regional strategies, and investments
Build reusable campaign processes and playbooks
Coach peers and junior teammates

Requirements

What you’ll need

5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, partnerships, or related fields
Deep familiarity with AI products, foundation models, generative AI capabilities and limitations, and common user workflows; critical qualification
Experience translating complex technology and technical product capabilities into clear, compelling, differentiated customer value propositions
Ability to turn audience insight, cultural context, product strategy, and business goals into an actionable marketing system
Ability to move between big-picture strategy and hands-on execution
Ability to work from the US office three days per week
Nice to have: experience working with creators, developers, communities, partnerships, or other distinct customer segments
Nice to have: experience across cultures, regions, or international markets
Nice to have: experimentation, performance measurement, social listening, and translating signals into strategic recommendations
Nice to have: experience in consumer technology, emerging products, developer tools, enterprise products, or other fast-changing categories

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year for focus and recharge
Paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided
Immigration and sponsorship support may be provided based on individual circumstances