Marketing Technology & Operations Lead

OpenAI

. Own the regional operations roadmap for JAPAC Marketing, GTM, and Sales Operations .

Posted 10/27/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in B2B Marketing Operations and Marketing Technology, with a strong focus on campaign execution, data quality, and compliance within JAPAC markets. Proven ability to leverage marketing automation tools and CRM systems to enhance lead management and operational efficiency.

Highest-signal resume keywords

B2B Marketing OperationsMarketing AutomationCRM PlatformsData Privacy ComplianceCampaign Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Database Quality ImprovementLead Lifecycle ProcessesSegmentationAttribution AnalysisAI-Enabled Workflows

Soft Skills

Analytical SkillsInfluencing PrioritiesCollaboration

Tools & Technologies

MarketoSalesforceAdobe Experience PlatformEvent TechnologyWebinar Platforms

Industry Keywords

JAPAC MarketsAccount-Based Marketing (ABM)Customer EngagementRevenue OperationsConsent Management

About the role

Key responsibilities & impact

Own the regional operations roadmap for JAPAC Marketing, GTM, and Sales Operations
Manage regional marketing technology operations across marketing automation, CRM, event, and webinar platforms
Troubleshoot issues, improve integrations, and validate system changes across markets
Improve database quality through account and contact acquisition, enrichment, segmentation, opt-in coverage, and consent practices
Set up and quality-check campaigns, audience lists, registration forms, campaign tracking, and lead-capture workflows
Ensure leads enter qualification and routing processes; review untouched MQLs and resolve routing or follow-up gaps with Sales Operations, AEs, and SDRs
Connect acquisition, engagement, nurture, and sales touchpoints across the customer journey
Develop reusable campaign templates, workflows, quality checks, and documented local adaptations
Embed JAPAC data privacy and regulatory requirements into consent management, campaign execution, and data handling
Establish reporting for field programs, events, webinars, and ABM; measure engagement, conversion, pipeline contribution, and ROI
Train and support regional marketers on tools, campaign processes, data quality, privacy, and compliance
Partner with Sales Operations to enable GTM teams on lead follow-up, ownership, and SLAs
Introduce automation and AI-enabled workflows to reduce manual handoffs and improve execution

Requirements

What you’ll need

10+ years of experience in B2B marketing operations, marketing technology, revenue operations, or a closely related function
Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce, Adobe Experience Platform, and familiarity with event or webinar technology
Demonstrated experience improving database quality, segmentation, lead lifecycle processes, scoring, routing, and marketing-to-sales handoffs
Strong analytical skills, with experience in campaign reporting, funnel analysis, attribution, and translating findings into operational improvements
Experience supporting multiple markets and balancing global standards with regional business requirements
Proven ability to work closely with Marketing, GTM, Sales Operations, and technical teams, influencing priorities and driving work through to completion
Sound judgment around consent, customer data, privacy, and operational quality
Experience supporting JAPAC markets, including local campaign execution and collaboration across languages and time zones
Experience with ABM, buying-group engagement, and enterprise, developer, or startup audiences
Familiarity with data integrations, APIs, and customer engagement or product-usage signals
Practical experience building or improving AI-enabled workflows and automation