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OpenAI

Portfolio Product Marketing Lead

OpenAI

. Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions .

Posted 11/4/2026full-timeSan Francisco • California • United StatesSenior💰 $225,000 - $300,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing and go-to-market leadership, with a strong focus on SMB audience strategy, customer education, and measurable outcomes. Proven ability to lead high-performing teams and develop effective content and enablement programs that drive adoption and growth.

Highest-signal resume keywords
B2B Marketing ExperienceGo-To-Market LeadershipSMB Adoption ProgramsContent Strategy DevelopmentPeople Leadership Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Audience StrategyCustomer EducationMeasurement FrameworksConversion OptimizationThought LeadershipProgram DevelopmentData AnalysisSales EnablementMarketing Investment AnalysisCommunity Engagement
Soft Skills
Team LeadershipCollaborationCommunicationAnalytical ThinkingTalent Attraction
Industry Keywords
SaaSAISelf-Serve Buying JourneySales-Assisted Buying JourneyCustomer StoriesWebinarsWorkshopsIntegrated CampaignsLifecycle MarketingSMB Solutions

About the role

Key responsibilities & impact
  • Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions
  • Translate customer needs into differentiated messaging and clear reasons to adopt
  • Lead thought leadership and content strategy using practical education, demos, and customer stories
  • Develop go-to-market programs for priority SMB industries
  • Equip Sales, Partnerships, and Growth teams with tailored narratives, proof points, and enablement
  • Partner on integrated campaigns, lifecycle marketing, communities, and events
  • Drive self-serve conversion, sales-assisted opportunities, retention, and expansion
  • Turn roadmap innovations into audience-relevant launches, customer education, and adoption programs
  • Build and lead a high-performing team
  • Establish measurement frameworks for engagement, conversion, adoption, and revenue impact
  • Collaborate with Growth, Product Marketing, Sales, Partnerships, Product, Communications, Research, and Data Science

Requirements

What you’ll need
  • 12+ years of experience in B2B marketing or go-to-market leadership
  • Experience building programs that drive SMB adoption and growth at a technology, SaaS, or AI company
  • Understanding of how SMB owners and teams evaluate, buy, and adopt software
  • Understanding of self-serve and sales-assisted buying journeys
  • Ability to translate complex technology into clear positioning, audience narratives, and thought leadership
  • Experience building content and enablement programs spanning customer education, practical use cases, customer stories, webinars, workshops, and community engagement
  • Highly analytical, with experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes
  • Strong people leadership skills, including attracting top talent, setting a high quality bar, and building new functions
  • Ability to work from the US office three days per week

Benefits

Comp & perks
  • Equity
  • Performance-related bonus(es) for eligible employees
  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
  • Paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays
  • Multiple paid coordinated company office closures throughout the year
  • Paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in offices and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Charitable donation matching
  • Wellness stipends
  • Reasonable accommodations for applicants with disabilities