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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product growth strategies, funnel optimization, and experimentation methodologies, with a strong focus on data-driven decision-making and user-centric product improvements. Proficient in applying analytical models and insights to enhance customer acquisition, retention, and monetization across diverse markets.
Highest-signal resume keywords
Product Growth StrategyFunnel OptimizationA/B TestingCohort AnalysisData Science Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel ModelingGrowth EconomicsStatistical PowerSegmentationClassifiersPropensity ModelsIncrementalityUser ResearchExperimentationActivation Metrics
Soft Skills
Influencing TeamsIndependent WorkProblem-SolvingCollaborationAdaptability
Tools & Technologies
AI-Native WorkflowsExperimentation ToolingData Analysis ToolsGrowth Design Systems
Industry Keywords
SMB GrowthUser-Centric DesignMarket AdaptationAcquisition InsightsRetention Strategies
About the role
Key responsibilities & impact- Partner with central SMB/Business teams to prioritize opportunities across markets with hypotheses, owners, dependencies, and measurable outcomes
- Diagnose and optimize funnel performance using user research, event-level behavior, cohort analysis, and competitive insight
- Identify drop-offs and high-value segments and prioritize interventions
- Connect acquisition and marketing insights to product journeys
- Partner with regional marketers and channel specialists on acquisition and activation tests
- Own experimentation across onboarding, activation, repeat usage, re-engagement, paid conversion, and expansion
- Partner with Engineering and Data Science on hypotheses, instrumentation, A/B tests, holdouts, readouts, and staged rollouts
- Build and execute an international SMB growth roadmap covering upsell, cross-sell, targeting, onboarding, activation, adoption, expansion, and monetization
- Identify use cases, onboarding barriers, product entry points, and upgrade moments that improve adoption and customer value
- Develop, deploy, and improve classifiers and propensity models for segmentation, targeting, and personalized in-product journeys
- Measure activation, retention, paid conversion, upsell, cross-sell, and revenue; determine what to scale, adapt, or stop
- Run operating cadence with regional and central partners, surfacing results, trade-offs, dependencies, and decisions
- Build reusable growth primitives such as segmentation, lifecycle journeys, referral and expansion triggers, and experimentation tooling
- Use AI-native workflows to accelerate research, prototyping, analysis, and iteration
- Travel as needed for cross-functional sprints and regional collaboration
Requirements
What you’ll need- Experience across product growth, growth strategy and operations, data science, experimentation, and growth design systems
- Hands-on ownership of product experiments and measurable outcomes in a fast-moving technology company
- User-first track record translating research and behavior into product priorities and working with technical teams to ship improvements
- Deep expertise in funnel optimization and experimentation, including instrumentation, A/B testing, statistical power, holdouts, segmentation, cohort analysis, and interpreting incremental impact
- Experience connecting audience and acquisition insights to activation, retention, and monetization
- Analytical fluency in funnel modeling and growth economics, including incrementality, LTV, CAC, and payback
- Practical experience applying classifiers and propensity models to growth problems with Data Science and Engineering
- Experience choosing useful signals, evaluating model quality, and testing targeted interventions
- Experience adapting products or growth programs across markets, including language, local behavior, and business needs
- Experience optimizing self-serve Business or SMB funnels and in-product upsell, cross-sell, or expansion journeys, or comparable growth expertise
- Ability to influence central and regional teams, work independently through ambiguity, and carry initiatives from diagnosis through execution and evaluation
- Based in San Francisco or New York City
- Able to work from a US office three days per week
- Authorization to work in the country where the job is located
Benefits
Comp & perks- Equity
- Performance-related bonus(es) for eligible employees
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
- Paid medical and caregiver leave (up to 8 weeks)
- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays
- Multiple paid coordinated company office closures throughout the year
- Paid sick or safe time
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend
- Daily meals in offices
- Meal delivery credits as eligible
- Relocation support for eligible employees
- Charitable donation matching and wellness stipends may also be provided
