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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B product marketing and messaging, with a strong ability to translate complex technology into clear narratives that resonate with business audiences. Proven track record of collaborating with senior leaders and technical teams to shape enterprise narratives and improve customer understanding.
Highest-signal resume keywords
B2B Product MarketingEnterprise Narrative DevelopmentExceptional Writing And Editing SkillsExperience With Senior ExecutivesPractical Fluency With AI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MessagingPositioningProduct MarketingTechnical JudgmentNarrative Creation
Soft Skills
CoachingConflict ResolutionAdaptabilityCollaboration
Tools & Technologies
AI Tools
Industry Keywords
Customer InsightCompetitive ContextGTMCustomer MarketingMessaging Function Growth
About the role
Key responsibilities & impact- Define and evolve the enterprise narrative and messages connecting products to customer needs and business outcomes
- Partner with product and industry marketers to make the portfolio clear and differentiated
- Translate complex capabilities into precise, compelling stories with Product and Research
- Develop core enterprise pitches, executive narratives, major launch messages, and other high-priority materials
- Bring customer insight, competitive context, and credible proof into the story with GTM and Customer Marketing
- Help Marketing, Communications, and Enablement apply and improve the narrative through customer feedback and testing
- Coach partners on messaging and writing
- Help define how the messaging function should grow
- Work directly with senior leaders and technical teams on positioning decisions
- Serve as a hands-on writer, editor, and strategic partner
Requirements
What you’ll need- 14+ years of experience in B2B product marketing, positioning, or messaging
- Track record of shaping enterprise narratives and translating complex technology portfolios into clear, differentiated stories for business audiences
- Track record of leading messaging, positioning, or product marketing for complex technology portfolios serving business customers
- Exceptional writing and editing skills, with examples of personally created work
- Ability to explain the decisions behind written work
- Strong product and technical judgment
- Ability to distinguish a supported claim from an appealing assertion
- Experience working with senior executives and technical leaders
- Experience resolving conflicting views and leading without formal authority
- Evidence that narratives were adopted by customer-facing teams and improved customer understanding or evaluation
- Willingness to work hands-on, move through ambiguity, and revise views when evidence changes
- Practical fluency with AI tools and thoughtful judgment about where human review matters
- Experience developing marketers or building a messaging function is valuable
- Occasional travel required
- Ability to work from the US office three days per week
Benefits
Comp & perks- Equity
- Performance-related bonus(es) for eligible employees
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
- Paid medical and caregiver leave (up to 8 weeks)
- Flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays
- Multiple paid coordinated company office closures throughout the year
- Paid sick or safe time
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend
- Daily meals in offices and meal delivery credits as eligible
- Relocation support for eligible employees
- Charitable donation matching and wellness stipends may be provided