Product Marketing Lead, Verticals

OpenAI

. Own the industry strategy by assessing the market, selecting priority segments and use cases, and defining a growth plan .

Posted 11/5/2026full-timeSan Francisco • California • United StatesSenior💰 $381,000 - $423,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in shaping industry strategy and go-to-market execution, with a strong focus on Financial Services, Healthcare, or Life Sciences. Capable of translating complex technology into clear positioning and compelling narratives while driving measurable business outcomes.

Highest-signal resume keywords

10+ Years Leading Product MarketingDeep Expertise In Financial ServicesAbility To Influence Senior LeadersStrong Writing And Editorial JudgmentCommitment To Responsible AI Adoption

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Industry Strategy DevelopmentGo-To-Market ExecutionMarket Evidence AnalysisCustomer Evidence DocumentationComplex Technology UnderstandingMeasurable Business Outcomes DeliveryAdoption Pattern AnalysisCross-Functional LeadershipStrategic JudgmentTechnical Curiosity

Soft Skills

Relationship BuildingInfluencing Without AuthorityJudgment To Challenge AssumptionsClear CommunicationHands-On Execution

Industry Keywords

Financial ServicesHealthcareLife SciencesC-Suite AdvisoryRisk ManagementAI OpportunitiesCustomer SuccessProduct Usage InsightMarket GrowthPipeline Contribution

About the role

Key responsibilities & impact

Own the industry strategy by assessing the market, selecting priority segments and use cases, and defining a growth plan
Shape product and go-to-market decisions using customer needs, market evidence, and competitive insight
Make recommendations and work through tradeoffs with Product, Research, and GTM leaders
Build relationships with senior business and technical customer leaders
Engage executives on priorities, AI opportunities, adoption barriers, and success measures
Define OpenAI’s industry positioning and differentiated value
Develop customer evidence documenting credible outcomes and ROI
Understand successful adoption patterns and build repeatable use cases
Lead cross-functional execution across Product, Sales, Solutions, Partnerships, Marketing, and Customer Success
Translate strategy into launches, executive programs, campaigns, and field enablement
Partner with Policy, Legal, and Comms on accurate claims and responsible customer guidance
Set measures tied to adoption, pipeline contribution, and market growth
Evaluate performance with GTM partners and adjust priorities and investment as evidence changes

Requirements

What you’ll need

10+ years of experience leading product marketing, industry strategy, or enterprise go-to-market work at significant scale
Track record of shaping strategy and delivering measurable business outcomes
Deep expertise in Financial Services, Healthcare, or Life Sciences
Understanding of how organizations buy, adopt technology, manage risk, and measure value
Credibility to advise C-suite customers
Judgment to challenge assumptions respectfully
Ability to influence senior technical and commercial leaders without formal authority
Understanding of complex enterprise technology
Ability to translate complex technology into clear positioning and compelling narratives without overstating capabilities
Strategic judgment combined with hands-on execution
Ability to use customer evidence, product usage, and market insight to make decisions and adapt quickly
Strong writing and editorial judgment
Technical curiosity
Commitment to helping organizations adopt AI safely and responsibly
Ability to work from the US office three days per week
Occasional travel required

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year for focus and recharge
Paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in offices
Meal delivery credits as eligible
Relocation support for eligible employees
Charitable donation matching
Wellness stipends may be provided