Product Marketing Manager

OpenAI

. Own the strategy, roadmap, and standards for ChatGPT’s consumer lifecycle email program across product launches, sustained adoption campaigns, and automated journeys .

Posted 9/29/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $198,000 - $219,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, focusing on email program ownership, customer journey mapping, and data-driven decision-making to enhance product adoption and retention. Proficient in A/B testing and collaboration with cross-functional teams to optimize campaign performance.

Highest-signal resume keywords

Lifecycle MarketingEmail Program ManagementA/B TestingCustomer Journey MappingData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGrowth MarketingCampaign DevelopmentAudience SegmentationBehavioral Data AnalysisCreative WritingAnalytical JudgmentSQLAutomationConsumer Behavior Understanding

Soft Skills

Creative PartnershipInitiativePrioritizationCollaborationQuality Focus

Tools & Technologies

Campaign PlatformsEmail Automation ToolsData Science ToolsReporting ToolsConsumer Subscription Tools

Industry Keywords

Consumer ProductsSubscription GrowthProduct AdoptionEngagementRetention

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the strategy, roadmap, and standards for ChatGPT’s consumer lifecycle email program across product launches, sustained adoption campaigns, and automated journeys
Turn product positioning, customer research, and usage insights into clear messages, compelling creative, and practical use cases
Map the customer journey, identify barriers to adoption, and prioritize opportunities using audience needs, behavioral data, and expected business impact
Build and optimize onboarding, feature activation, setup reminders, and re-engagement programs for free and paid users
Partner with the consumer subscriptions PMM and Growth teams on trials, upgrades, and subscriber retention
Lead campaign delivery from briefing and copywriting through creative development, localization, quality assurance, and launch
Coordinate agencies and cross-functional partners
Define audience segments, eligibility, timing, and calls to action with Data Science and Engineering
Develop a testing roadmap across messaging, creative, targeting, and customer journeys
Partner with Data Science on experiment design and holdouts
Turn successful tests into ongoing programs
Measure incremental product adoption, active usage, retention, paid conversion, and email engagement
Share regular readouts with learnings, limitations, and recommended next steps
Improve campaign production and reporting through reusable templates, automation, and better tooling
Connect email with landing pages, in-product messaging, push notifications, and broader campaigns
Share insights that improve the customer experience

Requirements

What you’ll need

6+ years of experience in product marketing, lifecycle marketing, or growth marketing for consumer products
Hands-on ownership of email programs
Experience building and scaling lifecycle campaigns that measurably improved product adoption, engagement, retention, or subscription growth
Strong writing and creative partnership skills
Ability to turn complex product capabilities into clear benefits, useful examples, and compelling calls to action
Understanding of consumer behavior and ability to use research and behavioral data to identify audience segments and customer-journey moments
Strong analytical judgment
Experience with A/B testing, holdouts, and measuring incremental impact
Ability to turn results into practical decisions
Familiarity with campaign platforms, audience logic, automation, and technical partners from strategy through deployment and reporting
Ability to build partnerships across Product, Marketing, Design, Data Science, and Engineering
Ability to guide agencies and align teams without formal authority
Ability to take initiative, prioritize well, and maintain a high bar for quality in a fast-moving environment
Bonus: experience with consumer subscription businesses, SQL, and using AI tools to improve campaign development, analysis, or operations
Ability to work from the US office three days per week

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year for focus and recharge
Paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided
Immigration and sponsorship support may be provided based on individual circumstances