B2B Lifecycle Marketing Manager

OpenArt AI

. Build and maintain segmentation for Business Plan customers, business users, active trials, and enterprise leads .

Posted 10/28/2026full-timeSan Carlos • California • United StatesMid-LevelSenior💰 $155,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, including building and managing segmentation, designing automated nurture campaigns, and measuring conversion metrics. Proficient in collaborating with cross-functional teams and utilizing lifecycle platforms to drive customer engagement and retention.

Highest-signal resume keywords

Lifecycle Marketing ExperienceHands-On Experience With Lifecycle PlatformsEvent-Triggered Journey DevelopmentStrong Copywriting SkillsCampaign Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingSegmentationAutomated CampaignsA/B TestingConversion MetricsPersonalized CampaignsEmail MarketingEvent-Triggered JourneysCampaign Performance MeasurementData Analysis

Soft Skills

CollaborationAdaptabilityProblem-SolvingCommunication

Tools & Technologies

Customer.ioBrazeIterableHubSpot

Industry Keywords

B2B MarketingB2C2B MarketingRetention MarketingGrowth MarketingRevOps Collaboration

About the role

Key responsibilities & impact

Build and maintain segmentation for Business Plan customers, business users, active trials, and enterprise leads
Partner with RevOps and data on signals and scoring for journey entry
Design and ship signal-triggered upgrade, migration, usage, onboarding, and win-back journeys
Orchestrate journeys across email, in-app messages, and website touchpoints
Build webinar, event, thought-leadership, and case-study nurture campaigns
Collaborate with content and product marketing on campaign messaging and performance
Define and run automated-nurture-to-sales handoffs with thresholds, signals, routing, and response SLAs
Own suppression and coordination with consumer lifecycle
Personally build and QA campaigns, including segmentation, personalization, frequency caps, consent, and deliverability
Measure Business Plan conversions, attributed revenue, qualified-account progression, and incremental impact through A/B tests and holdouts

Requirements

What you’ll need

4–5 years of experience in lifecycle, CRM, retention, or growth marketing
Hands-on B2B or B2C2B experience
Experience with self-serve and sales-assisted lifecycle programs
3+ years of hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or HubSpot
Experience building event-triggered journeys, segments, and personalized campaigns
Measurable record of programs that moved conversion, engagement, or pipeline metrics
Experience running email plus at least one other owned channel, such as in-app, push, or on-site
Strong copywriting and editing in a business voice
Knowledge of deliverability, consent, QA, and message frequency
Fluency with cohorts, A/B tests, holdouts, campaign analytics, and product analytics
Experience partnering with RevOps, product, data, and marketing teams
Comfort working with incomplete data, a fast-changing product, and no playbook

Benefits

Comp & perks

Bonus
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