OpenArt AI

Product Marketing

• Define how OpenArt’s products and capabilities are positioned across key customer segments
• Own go-to-market strategy and execution for major product, feature, and model launches
• Develop deep knowledge of users, competitors, models, emerging AI capabilities, and broader market trends
• Conduct customer research and translate insights into product, positioning, and go-to-market recommendations
• Partner with Growth and Product to improve activation, adoption, engagement, and retention
• Develop product narratives, demos, landing-page messaging, launch materials, and other assets
• Partner with Content, Social, Creator, Growth, and Brand teams to bring product stories to market consistently
• Track launch and adoption performance and continuously improve the product marketing playbook
• Bring market and customer insights back to Product and leadership to inform future products
• Work at OpenArt, a generative AI creative platform used by millions worldwide to create videos, images, visuals, characters, and stories

Head of Product Marketing

Influencer Marketing

• Own the overall influencer and creator marketing strategy, goals, budget, and operating plan
• Build a scalable creator acquisition engine with strong CAC, conversion, revenue, and ROI
• Develop and optimize the creator portfolio across segments, platforms, geographies, and partnership models
• Build long-term relationships with creators, managers, agencies, and creator ecosystem partners
• Develop authentic creator-led campaigns that deliver measurable business results
• Allocate spend, measure performance, and shift investment toward high-performing opportunities
• Turn successful partnerships into recurring sponsorships, ambassador programs, affiliates, and durable relationships
• Experiment with platforms, creator segments, compensation structures, affiliate models, content formats, and partnerships
• Collaborate with Growth, Product Marketing, Social, Community, Brand, Creative, and Product teams
• Establish processes, technology, measurement systems, and operating cadence to scale influencer marketing globally
• Hire and develop the influencer marketing team

Head of Influencer Marketing

Data Engineer

• Build and maintain marketing attribution systems, including UTM tracking, user journeys, and conversion mapping
• Implement and manage first-party data passback to ad platforms, including conversions, revenue, and LTV signals
• Configure and maintain GTM, Google Ads Enhanced Conversions, Meta Pixel and Conversions API, LinkedIn, TikTok, and other ad-platform tracking infrastructure
• Set up and maintain conversion events and schemas across platforms
• Ensure consistent event definitions and naming across product, CRM, and ad platforms
• Build and manage audience sync pipelines
• Integrate CRM and warehouse data into ad platforms for optimization, including offline conversions, lead stages, and revenue
• Operationalize marketing experiments, including UTMs, tracking parameters, and campaign setup
• Debug and resolve tracking and attribution discrepancies across ads, CRM, and warehouse systems
• Build and validate marketing and pipeline dashboards
• Implement privacy-safe tracking practices, including Consent Mode and CMP integrations
• Partner with growth, product, and data teams to support decision-making

Growth Data Engineer

Technical Recruiter

• Own the full recruiting lifecycle from sourcing, screening, and interviews through offer negotiation and closing
• Build outbound pipelines through LinkedIn Recruiter, referrals, talent mapping, and other sourcing channels
• Conduct recruiter screens and assess candidate experience, motivation, communication, and overall fit
• Manage candidate pipelines, interview timelines, feedback, and next steps in the ATS
• Partner with hiring managers to calibrate profiles, prioritize hiring needs, and keep processes moving
• Use AI and automation to improve sourcing, outreach, candidate research, and recruiting efficiency
• Build candidate relationships and help drive competitive offers to close