Head of Influencer Marketing

OpenArt AI

. Own the overall influencer and creator marketing strategy, goals, budget, and operating plan .

Posted 9/30/2026full-timeSan Carlos • California • United StatesLead💰 $230,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in influencer and creator marketing strategy, with a strong focus on building scalable acquisition engines and optimizing creator partnerships. Proven ability to analyze performance metrics and drive measurable business results through effective budget management and relationship-building.

Highest-signal resume keywords

Influencer Marketing StrategyCreator Relationship ManagementPerformance-Driven MarketingAnalytical Decision-MakingBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Influencer MarketingCreator MarketingData AnalysisCampaign DevelopmentNegotiationPerformance MetricsCreator Ecosystem UnderstandingBudget AllocationCreator Partnership ManagementCreative Judgment

Soft Skills

CommunicationRelationship BuildingTeam ManagementCreative ThinkingAdaptability

Tools & Technologies

YouTubeCreative SoftwareConsumer TechnologyCreator ToolsAffiliate Programs

Industry Keywords

Creator EconomyInfluencer PartnershipsAmbassador ProgramsConsumer SubscriptionGenerative AI

About the role

Key responsibilities & impact

Own the overall influencer and creator marketing strategy, goals, budget, and operating plan
Build a scalable creator acquisition engine with strong CAC, conversion, revenue, and ROI
Develop and optimize the creator portfolio across segments, platforms, geographies, and partnership models
Build long-term relationships with creators, managers, agencies, and creator ecosystem partners
Develop authentic creator-led campaigns that deliver measurable business results
Allocate spend, measure performance, and shift investment toward high-performing opportunities
Turn successful partnerships into recurring sponsorships, ambassador programs, affiliates, and durable relationships
Experiment with platforms, creator segments, compensation structures, affiliate models, content formats, and partnerships
Collaborate with Growth, Product Marketing, Social, Community, Brand, Creative, and Product teams
Establish processes, technology, measurement systems, and operating cadence to scale influencer marketing globally
Hire and develop the influencer marketing team

Requirements

What you’ll need

5+ years of experience in influencer marketing, creator marketing, or closely related roles
Track record of owning and scaling influencer marketing as a meaningful growth channel
Experience setting influencer strategy and owning significant budgets
Deep understanding of the creator ecosystem
Experience sourcing, evaluating, negotiating, and managing creator partnerships end to end
Ability to connect influencer investments to acquisition, conversion, CAC, revenue, and ROI
Understanding of performance-driven and brand-driven creator marketing
Experience building long-term creator relationships
Strong creative judgment and ability to recognize breakout potential
Strong analytical capabilities and data-driven portfolio and budget decision-making
Experience managing people, agencies, or external partners
Excellent negotiation, communication, and relationship-building skills
Comfortable operating in a fast-moving startup environment
Strong interest in generative AI and the creator economy
Existing relationships with creators, creator managers, talent agencies, or creator networks preferred
Experience with YouTube, affiliate/ambassador/referral programs, AI, consumer subscription, creator tools, consumer technology, creative software, or international creator programs preferred

Benefits

Comp & perks

Equity
Bonus
Hybrid schedule with 2 days remote
Remote work may be considered