Head of Product Marketing

OpenArt AI

. Define how OpenArt’s products and capabilities are positioned across key customer segments .

Posted 9/30/2026full-timeSan Carlos • California • United StatesLead💰 $230,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on generative AI, including go-to-market strategy, customer research, and competitive analysis. Capable of crafting compelling narratives and collaborating with cross-functional teams to drive product adoption and engagement.

Highest-signal resume keywords

Product Marketing ExperienceGenerative AI Ecosystem KnowledgeGo-To-Market Strategy OwnershipCustomer Research and SegmentationExceptional Storytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket AnalysisCompetitive IntelligenceProduct Launch ExecutionMessaging Development

Soft Skills

Communication SkillsStorytelling AbilityAdaptability in Ambiguous Environments

Industry Keywords

Generative AICreative ToolsConsumer SubscriptionProduct-Led GrowthAI Image and Video Marketing

About the role

Key responsibilities & impact

Define how OpenArt’s products and capabilities are positioned across key customer segments
Own go-to-market strategy and execution for major product, feature, and model launches
Develop deep knowledge of users, competitors, models, emerging AI capabilities, and broader market trends
Conduct customer research and translate insights into product, positioning, and go-to-market recommendations
Partner with Growth and Product to improve activation, adoption, engagement, and retention
Develop product narratives, demos, landing-page messaging, launch materials, and other assets
Partner with Content, Social, Creator, Growth, and Brand teams to bring product stories to market consistently
Track launch and adoption performance and continuously improve the product marketing playbook
Bring market and customer insights back to Product and leadership to inform future products
Work at OpenArt, a generative AI creative platform used by millions worldwide to create videos, images, visuals, characters, and stories

Requirements

What you’ll need

5+ years of experience in product marketing or closely related roles
Recent experience working at a generative AI startup or AI-native company
Deep understanding of the generative AI ecosystem, products, models, and competitive landscape
Experience owning positioning, messaging, go-to-market strategy, and product launches
Strong product instincts and ability to understand sophisticated technical capabilities quickly
Exceptional storytelling and communication skills, with the ability to make complex technology simple and compelling
Strong understanding of customer research, segmentation, competitive intelligence, and market analysis
Experience partnering closely with Product, Engineering, Design, Growth, and Creative teams
Highly hands-on and comfortable moving quickly in an ambiguous, rapidly evolving environment
AI-native in how you research, create, analyze, and work
Experience marketing AI image, video, creative, or agentic products (nice to have)
Experience with consumer subscription or product-led growth businesses (nice to have)
Experience marketing products to creators, marketers, SMBs, or creative professionals (nice to have)
Strong personal interest in AI-generated content and creative tools (nice to have)
Must be local to the San Carlos office
Required to work onsite three days per week

Benefits

Comp & perks

Bonus
Hybrid schedule: 2 days remote
Accommodating team that puts people first