Performance Marketing & Automation Specialist

Openmind Technologies inc

. Track marketing performance from advertising through to leads and signed deals .

Posted 11/11/2026full-timeBlainville • CanadaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and performance marketing, with a strong focus on automation, lead qualification, and data analysis. Proficient in managing marketing funnels, CRMs, and implementing AI tools to enhance marketing operations.

Highest-signal resume keywords

Digital Marketing ExperiencePerformance MarketingAutomation Tools ProficiencyCRM KnowledgeBilingual in French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationData AnalysisHTMLSEOMarketing AutomationWorkflow DevelopmentPipedrive KnowledgeAnalytics ToolsCampaign ManagementUTM Tracking

Soft Skills

ThoroughnessCuriosityInitiative

Tools & Technologies

Pipedrive CRMGA4Claude CoworkZapierMakeWordPressAI Tools

Industry Keywords

Marketing OperationsRevOpsLead MagnetsConversion RatesAdvertising PerformanceHeadless ArchitectureCompliance with Law 25

Tech Stack

Tools & technologies

SQLWordPress

About the role

Key responsibilities & impact

Track marketing performance from advertising through to leads and signed deals
Keep the marketing funnel and Pipedrive CRM clean and reliable
Create, manage, and govern marketing agents with the AI SWAT Team
Qualify raw leads, MQLs, and SQLs, then pass them to Sales with attribution and follow-up
Measure response times and conversion rates
Contribute to lead magnets, forms, and nurturing mechanisms
Oversee advertising contractors, briefs, budgets, audiences, and campaign reports
Manage advertising and registrations for initiatives and programs
Implement UTM tracking, pixels, forms, conversions, and automated alerts
Gradually bring campaigns in-house over a 12- to 24-month period
Evolve the website with the Development team, manage HTML integrations, and oversee the English version
Manage local SEO, Google Business Profile, SEO, and GEO
Build landing pages and prepare for a complete website redesign
Produce and analyze performance, ROI, and reach reporting
Participate in annual strategy development and QBRs
Build and maintain the marketing team’s skills and agents
Analyze existing flows and design automations with the AI SWAT Team
Document automations and their recovery procedures
Equip the ACE team with AI tools and provide first-level support
Monitor developments in AI and marketing technology
Promote responsible AI use, protection of sensitive data, compliance with Law 25, consent, and human validation

Requirements

What you’ll need

2 to 5 years of experience in digital marketing, performance marketing, marketing operations, or RevOps
Experience building workflows with generative AI and automation tools, such as Claude Cowork, Claude Code, n8n, Zapier, or Make
Ability to write clear instructions for AI tools
Knowledge of CRMs and advertising platforms
Knowledge of HTML, WordPress, and analytics tools such as GA4
Understanding of headless architecture and integrations
Experience or aptitude in data and dashboard development
Excellent French and English skills
Thoroughness, curiosity, and initiative
Ability to verify data produced by AI
Asset: Knowledge of Pipedrive

Benefits

Comp & perks

Full-time position
Hybrid work arrangement
Support from the AI SWAT Team
Opportunities for learning and skills development
Work with generative AI and automation tools
Participation in annual strategic planning and QBRs
Support and sharing of AI best practices