Openmind Technologies inc

Marketing Operations

• Track marketing performance from advertising through to leads and signed deals
• Keep the marketing funnel and Pipedrive CRM clean and reliable
• Create, manage, and govern marketing agents with the AI SWAT Team
• Qualify raw leads, MQLs, and SQLs, then pass them to Sales with attribution and follow-up
• Measure response times and conversion rates
• Contribute to lead magnets, forms, and nurturing mechanisms
• Oversee advertising contractors, briefs, budgets, audiences, and campaign reports
• Manage advertising and registrations for initiatives and programs
• Implement UTM tracking, pixels, forms, conversions, and automated alerts
• Gradually bring campaigns in-house over a 12- to 24-month period
• Evolve the website with the Development team, manage HTML integrations, and oversee the English version
• Manage local SEO, Google Business Profile, SEO, and GEO
• Build landing pages and prepare for a complete website redesign
• Produce and analyze performance, ROI, and reach reporting
• Participate in annual strategy development and QBRs
• Build and maintain the marketing team’s skills and agents
• Analyze existing flows and design automations with the AI SWAT Team
• Document automations and their recovery procedures
• Equip the ACE team with AI tools and provide first-level support
• Monitor developments in AI and marketing technology
• Promote responsible AI use, protection of sensitive data, compliance with Law 25, consent, and human validation

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Performance Marketing & Automation Specialist