Regional Sales Manager

OpenRemote

. Drive measurable sales performance across the region by developing, coaching, and holding Treatment Coordinators and Practice Managers accountable to practice performance targets .

Posted 10/27/2026full-timeRemote • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sales performance through effective coaching and training of Treatment Coordinators and Practice Managers, with a strong focus on data analysis and performance tracking. Proven ability to develop structured onboarding plans and deliver targeted interventions to enhance team capabilities and achieve business objectives.

Highest-signal resume keywords

Sales Performance ManagementData AnalysisTraining and DevelopmentProject ManagementCustomer Service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance TrackingKPI ManagementCoachingOnboardingSales StrategyFinancial PresentationObjection HandlingMultitaskingProblem-SolvingCritical Thinking

Soft Skills

CollaborationCommunicationSelf-StarterAdaptabilityLeadership

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Orthodontic PracticeTreatment CoordinatorSales PlaybookPerformance VariabilityMatrix OrganizationPractice ManagementDeep-Dive InterventionsAdult Growth StrategiesAcquisitions IntegrationCustomer Engagement

About the role

Key responsibilities & impact

Drive measurable sales performance across the region by developing, coaching, and holding Treatment Coordinators and Practice Managers accountable to practice performance targets
Share ownership of regional TC-driven KPIs, including TRC, case acceptance, same-day starts, RG attach, kept percentage, average case fee, and first day cash
Monitor performance trends, identify risks early using data, and drive corrective action plans
Identify underperforming Treatment Coordinators and ensure improved performance
Reduce performance variability across practices
Develop and execute structured Treatment Coordinator onboarding plans with Practice Managers
Deliver ongoing training tied directly to performance gaps
Conduct hands-on coaching focused on same-day conversion, financial presentation and objection handling, add-on sales, follow-up cadence, discounting, and down-payment strategy
Review patient exams, calls, and workflows in person and via video
Build Treatment Coordinator and Practice Manager capability to sustain performance independently
Partner with Regional and Practice Management to ensure execution discipline
Identify and fix funnel breakdowns from lead to treatment recommendation to start
Support underperforming locations with targeted deep-dive interventions
Visit practices when necessary to observe, coach, and reinforce standards
Ensure consistent adoption of the OP sales playbook across practices
Identify systemic issues and drive cross-functional solutions
Act as the sales counterpart to the Regional Director/Manager
Align training and coaching priorities with business objectives
Support new practice onboarding, acquisitions integration, adult growth strategies, and pricing and product evolution
Provide clear, actionable insights to senior leadership
Maintain and evolve training materials, playbooks, and performance tracking with other Regional Sales Managers
Track Treatment Coordinator performance and report on results
Document coaching impact and ROI

Requirements

What you’ll need

Minimum 5+ years’ experience in a managerial or treatment coordinator role in an Orthodontic Practice or a similar sales role
Passion for training and development
Proven problem-solving and data analysis skills
Strong critical thinking skills
Excellent customer service skills
Strong project management skills
Proven ability to thrive in a matrix style organization and communicate effectively with all levels of leadership
Self-starter, comfortable working with limited oversight
Proven ability to work well with others in a collaborative team environment
Proven ability to multitask and consistently meet deadlines
Proven ability to effectively communicate with all levels of team members
Ability to travel approximately 20%+ as needed
Bachelor’s degree or equivalent experience required
Experience as a high-performing TC, sales leader, or equivalent