Marketing & GTM Operations Lead

OpenTable

. Audit and re-engineer end-to-end go-to-market processes, including lead capture, enrichment, routing, and handoffs .

Posted 10/28/2026full-timeToronto • CanadaSenior💰 CA$85,000 - CA$98,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and revenue operations, with a strong focus on architecting and maintaining automation frameworks, data analysis, and cross-functional collaboration. Proficient in implementing AI applications and ensuring data governance within complex B2B sales environments.

Highest-signal resume keywords

Marketing Operations ExperienceCRM System AdministrationWorkflow Automation DesignApplied AI Tools ImplementationData Analysis and Attribution Modeling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Automation PlatformsCross-Platform IntegrationsWorkflow AutomationsData AnalysisSQLLarge Language Model WorkflowsAccount-Based MarketingProduct-Led GrowthVendor Relationship ManagementAttribution Modeling

Soft Skills

Strategic RecommendationsCollaborationAnalytical Thinking

Tools & Technologies

ZapierMakeWorkatoN8nB2B Data Enrichment Platforms

Industry Keywords

Go-To-Market ProcessesLead CaptureData HygieneCampaign ROIOperational Dashboards

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Audit and re-engineer end-to-end go-to-market processes, including lead capture, enrichment, routing, and handoffs
Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases
Identify, pilot, and implement practical AI applications and intelligent agents for research, campaign production, and reporting
Serve as technical and operational owner of the marketing technology and CRM ecosystem
Ensure data hygiene, governance, lifecycle management, and reliable attribution modeling
Design operational dashboards and reporting suites to track performance metrics and campaign ROI
Deliver data-backed strategic recommendations to executive leadership
Partner with Sales, Marketing, Customer Success, and Finance to translate business requirements into technical architectures and operational handoffs

Requirements

What you’ll need

3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles
Hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations
Track record of designing, shipping, and maintaining workflow automations that measurably improve operational velocity, team efficiency, or revenue outcomes
Direct experience evaluating, testing, and implementing applied AI tools or automated workflows within day-to-day business processes
Analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional business recommendations
Experience with enterprise integration and orchestration platforms such as Zapier, Make, Workato, or n8n and B2B data enrichment platforms
Familiarity with APIs, webhooks, relational database querying (SQL), or scripting
Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents
Background working within account-based marketing (ABM) or product-led growth (PLG) operating models
Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses

Benefits

Comp & perks

Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
20 days of paid time off
Private health and dental insurance
Life and Disability insurance
Health benefits
Retirement benefits
Paid sick leave
Medical leave
Bereavement leave
Floating holidays
Paid holidays
Parental leave benefits
Eligibility to be considered for an annual bonus
Hybrid workplace model with flexibility