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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in formulating and executing B2B and B2C marketing strategies, with a strong focus on brand partnerships and performance marketing in the Italian hospitality sector. Proficient in leveraging data and analytics to optimize campaign performance and drive strategic decisions.
Highest-signal resume keywords
B2B And B2C Marketing StrategiesCampaign ManagementCross-Channel MarketingData Analysis And OptimizationPartnership Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingPerformance MarketingSEOEmail MarketingCampaign Lifecycle ManagementAnalytical CapabilitiesMarketing Strategy DevelopmentArtificial Intelligence PlatformsBusiness Intelligence ToolsProject Execution
Soft Skills
AdaptabilitySelf-MotivationStakeholder Management
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Italian Restaurant IndustryHospitality SectorLifestyle MarketingDigital MarketingEvent Sponsorships
About the role
Key responsibilities & impact- Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand OpenTable's footprint in Italy
- Execute brand marketing campaigns, events, and local media productions and partnerships to achieve business targets
- Manage the full lifecycle of localized brand and performance campaigns from ideation through execution
- Direct cross-channel marketing efforts across SEO, Email, and Performance Marketing
- Build and leverage industry partnerships, event sponsorships, and external agency relationships
- Establish testing frameworks and use quantitative and qualitative data to optimize campaign performance and inform strategic decisions
- Champion the Italian market internally by collaborating with sales, account management, and marketing teams to support restaurant partner acquisition and retention
Requirements
What you’ll need- 7+ years of professional experience in brand, partnerships, or digital marketing
- Native-level in Italian
- Business-level proficiency in English
- Proven track record of developing cohesive marketing strategies and managing full-lifecycle campaigns from conception to execution
- Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions
- Demonstrated success in cross-functional stakeholder management and complex project execution
- Bachelor's degree or equivalent practical experience
- Prior marketing experience within the hospitality, lifestyle, or technology sectors
- Deep understanding of the Italian restaurant industry and broader hospitality landscape
- Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets
- Ability to leverage artificial intelligence platforms to maximize operational efficiency
- Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment
Benefits
Comp & perks- 26 days of paid vacation
- Enhanced paid parental leave
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Additional compensation and benefits in accordance with local law and company policy