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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in defining and executing B2C and B2B growth strategies, particularly within the German hospitality sector, leveraging data-driven insights and cross-channel marketing tactics to enhance brand awareness and customer acquisition.
Highest-signal resume keywords
B2C And B2B Growth StrategySocial Media StrategyData Analysis And Marketing PlatformsCross-Functional Stakeholder ManagementNative-Level German And Business-Proficient English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingContent MarketingDigital MarketingPerformance MarketingSEOEmail MarketingCampaign ManagementInfluencer ProgramsQuantitative And Qualitative Data AnalysisArtificial Intelligence Platforms
Soft Skills
Strong AdaptabilitySelf-Motivation
Tools & Technologies
Business Intelligence ToolsMarketing Platforms
Certifications & Qualifications
Bachelor's Degree Or Equivalent Practical Experience
Industry Keywords
HospitalityLifestyleTechnologyGerman Restaurant IndustryBrand Partnership Strategies
About the role
Key responsibilities & impact- Define and execute OpenTable's B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland
- Drive brand awareness and customer acquisition through a highly localized approach
- Partner with regional marketing leadership and global channel owners to define and execute regional B2C and B2B brand and performance marketing strategy
- Manage the full lifecycle of localized consumer content and campaigns, including organic social strategy, influencer programs, local media productions, local partnerships, and paid media campaigns
- Direct cross-channel marketing efforts across SEO, Email, and Performance Marketing
- Drive targeted B2B initiatives, events, and local partnerships to expand market presence and strengthen the company's regional hospitality position
- Establish testing strategies and use quantitative and qualitative data to track campaign performance, optimize tactics, and inform recommendations
- Collaborate across sales, account management, public relations, and external agencies to ensure deliverables meet brand guidelines and quality standards
Requirements
What you’ll need- 7+ years of hands-on experience in brand, content, or digital marketing
- Native-level in German and business-proficient English
- Proven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions
- Strong analytical capabilities with the ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions
- Demonstrated success in cross-functional stakeholder management and complex project execution
- Bachelor's degree or equivalent practical experience
- Prior marketing experience within the hospitality, lifestyle, or technology sectors
- Deep understanding of the German restaurant industry and broader hospitality landscape
- Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats
- Ability to leverage artificial intelligence platforms to maximize operational efficiency
- Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment
Benefits
Comp & perks- Generous paid vacation + time off for your birthday
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off
- Paid parental leave
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Additional compensation and benefits in accordance with local law and company policy