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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2C and B2B growth strategies, particularly within the hospitality sector, leveraging strong analytical capabilities and data-driven decision-making. Proficient in managing localized marketing campaigns and cross-channel efforts to enhance brand presence and drive conversions.
Highest-signal resume keywords
B2C And B2B Growth StrategyBrand Partnership StrategiesSocial Media Strategy ExecutionAnalytical CapabilitiesNative-Level German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent MarketingPerformance MarketingSEOEmail MarketingData AnalysisProject ExecutionCampaign ManagementMarket StrategyInfluencer Programs
Soft Skills
AdaptabilitySelf-MotivationStakeholder ManagementCollaborationCommunication
Tools & Technologies
Marketing PlatformsBusiness Intelligence ToolsArtificial Intelligence Platforms
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Hospitality SectorGerman Restaurant IndustryLifestyle SectorTechnology Sector
About the role
Key responsibilities & impact- Define and execute the B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland
- Partner with regional marketing leadership and global channel owners on regional brand and performance marketing strategy
- Manage localized consumer content and campaigns, including organic social, influencer programs, local media productions, partnerships, and paid media
- Direct cross-channel efforts across SEO, Email, and Performance Marketing
- Drive B2B initiatives, events, and local partnerships to expand market presence in the hospitality sector
- Establish testing strategies and use quantitative and qualitative data to track performance and optimize tactics
- Collaborate across sales, account management, public relations, and external agencies
- Ensure deliverables meet brand guidelines and quality standards
Requirements
What you’ll need- 7+ years of hands-on experience in brand, content, or digital marketing
- Native-level German and business-proficient English
- Proven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions
- Strong analytical capabilities and ability to leverage data, marketing platforms, and business intelligence tools for strategic decisions
- Demonstrated success in cross-functional stakeholder management and complex project execution
- Bachelor's degree or equivalent practical experience
- Prior marketing experience within the hospitality, lifestyle, or technology sectors preferred
- Deep understanding of the German restaurant industry and broader hospitality landscape preferred
- Expertise in brand partnership strategies across owned and sponsored formats preferred
- Ability to leverage artificial intelligence platforms preferred
- Strong adaptability and self-motivation preferred
Benefits
Comp & perks- Generous paid vacation + time off for your birthday
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off
- Paid parental leave
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Additional compensation and benefits in accordance with local law and company policy