Marketing Manager

OpenTable

. Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand OpenTable's footprint in Italy .

Posted 11/2/2026full-timeRemote • ItalySeniorLead💰 €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in formulating and implementing B2B and B2C marketing strategies, managing full-lifecycle campaigns, and leveraging data analytics to optimize performance in the hospitality sector. Proficient in building brand partnerships and executing cross-channel marketing efforts to enhance brand positioning.

Highest-signal resume keywords

B2B And B2C Marketing StrategiesFull-Lifecycle Campaign ManagementCross-Channel MarketingData Analytics And OptimizationPartnership Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingPerformance MarketingSEOEmail MarketingCampaign ExecutionData AnalysisBusiness Intelligence ToolsArtificial Intelligence PlatformsProject ManagementMarketing Strategy Development

Soft Skills

Analytical CapabilitiesStakeholder ManagementAdaptabilitySelf-MotivationCollaboration

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Hospitality SectorItalian Restaurant IndustryMarketing PartnershipsEvent SponsorshipsGrowth Markets

About the role

Key responsibilities & impact

Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand OpenTable's footprint in Italy
Execute brand marketing campaigns, events, and local media productions and partnerships to achieve business targets
Manage the full lifecycle of localized brand and performance campaigns from ideation through execution
Direct cross-channel marketing efforts across SEO, Email, and Performance Marketing
Build and leverage industry partnerships, event sponsorships, and external agency relationships to strengthen brand positioning within the hospitality sector
Establish testing frameworks and use quantitative and qualitative data to optimize campaign performance and inform strategic decisions
Champion the Italian market internally by collaborating with sales, account management, and broader marketing teams to support restaurant partner acquisition and retention

Requirements

What you’ll need

7+ years of professional experience in brand, partnerships, or digital marketing
Native-level in Italian
Business-level proficiency in English
Proven track record of developing cohesive marketing strategies and managing full-lifecycle campaigns from conception to execution
Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions
Demonstrated success in cross-functional stakeholder management and complex project execution
Bachelor's degree or equivalent practical experience
Prior marketing experience within the hospitality, lifestyle, or technology sectors
Deep understanding of the Italian restaurant industry and broader hospitality landscape
Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets
Ability to leverage artificial intelligence platforms to maximize operational efficiency
Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment

Benefits

Comp & perks

26 days of paid vacation
Enhanced paid parental leave
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Additional compensation and benefits in accordance with local law and company policy