Field Marketing Manager

OpenText

. Support the Senior Field Marketing Manager in executing regional marketing plans aligned to sales and marketing priorities, growth objectives, and target account strategies .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $108,300 - $162,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing account-based marketing programs, managing client events, and optimizing integrated marketing campaigns to drive engagement and pipeline growth. Proficient in using marketing analytics and CRM tools to measure performance and enhance results.

Highest-signal resume keywords

Field Marketing ExperienceAccount-Based MarketingEvent ManagementMarketing AnalyticsSales Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign MarketingPipeline CreationLead ManagementOpportunity Acceleration

Soft Skills

Project ManagementAttention to DetailCommunicationStakeholder CoordinationOrganizational Skills

Tools & Technologies

SalesforceEloqua6senseCRM Technologies

Industry Keywords

B2B TechnologyIntegrated Marketing CampaignsClient EventsIndustry-Focused MarketingAudience-Specific Marketing

About the role

Key responsibilities & impact

Support the Senior Field Marketing Manager in executing regional marketing plans aligned to sales and marketing priorities, growth objectives, and target account strategies
Coordinate quarterly and annual planning inputs, timelines, budgets, and execution requirements
Execute programs for priority accounts, industry segments, key solutions, and regional business objectives
Build relationships with regional sales teams and provide program updates, materials, and follow-up
Support account-based marketing programs for strategic target accounts
Coordinate activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities
Create and deliver personalized experiences and campaigns for named accounts and buying groups
Activate industry-specific campaigns and messaging across priority verticals
Support industry events, executive roundtables, client advisory engagements, and thought leadership initiatives
Execute integrated campaigns to generate, nurture, and accelerate sales opportunities
Contribute to pipeline creation, influenced pipeline, and opportunity acceleration
Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion
Track campaign performance and optimize programs based on business results
Coordinate executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs
Coordinate and execute virtual, hybrid, and in-person programs, including conferences, regional events, webinars, customer events, and tradeshows
Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement
Use account intelligence, marketing analytics, and CRM data to support targeting and optimization
Track pipeline contribution, campaign influence, event ROI, and engagement metrics
Prepare performance updates and identify opportunities to improve future programs

Requirements

What you’ll need

4+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing
Preferably experience within a B2B technology organization
Experience supporting or executing account-based marketing programs contributing to engagement and pipeline
Experience collaborating with sales teams and cross-functional marketing partners
Experience executing industry-focused or audience-specific marketing programs preferred
Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing
Experience managing client events, executive programs, conferences, and integrated marketing campaigns
Strong organization, attention to detail, project management, communication, and stakeholder coordination skills
Analytical mindset with experience measuring marketing performance and ROI
Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred
Ability to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed
Ability to manage multiple priorities and use data and insights to optimize results
Curiosity about technology, AI, market trends, and client challenges

Benefits

Comp & perks

Benefits package supporting physical, emotional, and financial wellbeing
Variable and commission compensation opportunities for eligible roles
Vacation entitlement
Paid time off
Reasonable accommodation during the application or recruiting process
Diversity, inclusion, and respectful workplace environment