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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Consumer eCommerce operations, focusing on user experience, conversion optimization, and digital merchandising strategies. Proficient in leveraging analytics and emerging technologies to drive business growth and enhance customer engagement.
Highest-signal resume keywords
Consumer Ecommerce ExperienceWeb Analytics ExpertiseConversion OptimizationData-Driven Decision MakingSaaS Model Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User Experience AnalysisFunnel AnalysisSite Performance TrackingDigital Merchandising StrategiesContent OptimizationTechnical Website EnhancementsOperational Process ImprovementAI-Powered Discovery StrategiesPerformance ReportingForecasting
Soft Skills
Excellent Communication SkillsStrong Business JudgmentCollaborative TeamworkAnalytical Problem SolvingStakeholder Engagement
Tools & Technologies
Web Analytics ToolsAI AssistantsEmerging TechnologiesUsability Testing ToolsCustomer Relationship Management (CRM) Systems
Industry Keywords
Direct-To-Consumer (DTC)Ecommerce TrendsPromotional CampaignsCustomer EngagementOperational Excellence
About the role
Key responsibilities & impact- Direct day-to-day operations across direct-to-consumer websites and shopping cart experiences
- Ensure pricing, promotional execution, merchandising consistency, and operational excellence across the Consumer Direct channel
- Monitor channel health and key performance metrics and resolve operational or customer experience issues
- Drive digital merchandising strategies to improve conversion rates, average order value, and customer engagement
- Collaborate with Marketing and Creative teams to optimize on-site content, landing pages, and promotional messaging
- Support promotional campaigns, new product launches, and seasonal selling events
- Analyze channel, customer, and product-level performance to identify growth opportunities and business risks
- Monitor competitor activity, emerging trends, and industry developments
- Support forecasting, performance reporting, and business reviews
- Partner with CRO, UX, and Web teams on usability testing, user research, experimentation, personalization, and optimization programs
- Conduct user experience and quality assurance reviews to resolve conversion and customer satisfaction friction points
- Optimize search functionality, site navigation, checkout flows, and overall digital experiences
- Establish the Consumer Business Unit AI Discovery strategy across search engines, AI assistants, and emerging AI-powered discovery platforms
- Improve digital discoverability through content optimization, structured data, entity development, authority building, and technical website enhancements
- Define business requirements for platform enhancements, system integrations, product launches, and process improvements
- Establish and maintain SOPs, governance models, and scalable operational processes
- Build partnerships across Marketing, Sales, Product, Engineering, Finance, IT, and Customer Support
- Troubleshoot operational and technical issues affecting customer experience, website performance, or revenue
- Identify automation opportunities and leverage AI, analytics, and emerging technologies to improve productivity, reporting, decision-making, and workflows
Requirements
What you’ll need- 8+ years of hands-on experience in Consumer eCommerce (DTC) sales, user experience, and conversion optimization
- Superior analytical skills and ability to collaborate with data teams to derive actionable insights
- Expertise in web analytics tools, user behavior analysis, funnel analysis, and site performance tracking
- Excellent communication skills, including conveying technical and complex information to stakeholders and executive leadership
- Ability to translate data and insights into clear business recommendations and action plans
- Ability to balance revenue growth, operational efficiency, and long-term business objectives
- Strong business judgment and ability to identify, prioritize, and articulate high-impact initiatives
- Experience with SaaS models/subscription products required
- Passion for staying informed on eCommerce, AI, and technology trends
Benefits
Comp & perks- Variable and commission compensation opportunities for eligible roles
- Vacation entitlement
- Paid time off
- Comprehensive benefits package supporting physical, emotional, and financial wellbeing
- Reasonable accommodation during the application or recruiting process