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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B software product marketing with a focus on messaging, positioning, and translating technical capabilities into business outcomes. Proven ability to engage with executives and industry analysts while driving product launches and sales strategies.
Highest-signal resume keywords
B2B Software Product Marketing ExperienceProduct Launches and Sales PlaysDevOps Marketing ExperienceStrong Writing SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging and PositioningValue Proposition DevelopmentRegulatory Proof Points IntegrationTechnical TranslationWhite Paper WritingSolution Brief CreationSales Enablement MaterialsMarket Narrative ShapingAI in Software DeliveryEnterprise Pipeline Generation
Soft Skills
Presentation SkillsCross-Functional Skills
Industry Keywords
Application Delivery ManagementSoftware TestingDeveloper-Facing ProductsExecutive EngagementAnalyst Relations
About the role
Key responsibilities & impact- Own messaging and positioning, including value propositions for CIOs, engineering and QA leaders, and compliance owners
- Integrate regulatory proof points into product messaging
- Track competitors, regulation, and analyst research
- Brief industry analysts and influencers on ADM's platform breadth and compliance depth
- Write white papers, solution briefs, web copy, and executive point-of-view pieces
- Turn customer wins into proof points
- Equip sales teams with pitch decks, battlecards, discovery guides, and ROI models
- Present at webinars, customer events, and sales kickoffs
- Shape the market narrative for OpenText's Application Delivery Management portfolio and AI-driven delivery governance
Requirements
What you’ll need- Senior-level B2B software product marketing experience, typically 7+ years
- Experience with product launches and sales plays that generated enterprise pipeline
- Experience marketing DevOps, software testing, or other developer-facing products
- Working understanding of how AI is changing software delivery
- Ability to translate technical capabilities into business outcomes for executive buyers
- Strong writing across executive point-of-view pieces and battlecard copy
- Experience presenting to executives, analysts, and sales teams, in person and virtually
- Proven cross-functional skills with Product Management, Sales, Solution Consulting, Demand Generation, and analyst relations
Benefits
Comp & perks- Benefits package supporting physical, emotional, and financial wellbeing
- Variable and commission compensation opportunities for eligible roles
- Vacation entitlement
- Paid time off
- Bonus or commissions may be available for eligible roles
- Reasonable accommodation during the application or recruiting process
- Respectful and empowering workplace
- Personal growth opportunities