Senior Product Marketer, Financial Institutions

OpenZeppelin

. Own positioning and messaging for institutional solutions, including value propositions, differentiators, and messaging by use case and buyer persona .

Posted 10/21/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for institutional solutions, with a strong focus on AI-native workflows, digital asset use cases, and collaboration with cross-functional teams. Proven ability to create compelling messaging and content that drives product adoption and sales enablement.

Highest-signal resume keywords

Product Marketing ExperienceAI-Native WorkflowsDigital Asset UnderstandingExceptional Writing SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentMarket Intelligence WorkflowsContent CreationLaunch PlanningMetrics DefinitionCompetitive MonitoringSales EnablementWeb Page BuildingRegulatory Compliance

Soft Skills

Collaborative MindsetSelf-DrivenAdaptability

Tools & Technologies

Headless CMSHubSpotAI Workflows

Industry Keywords

Financial ServicesDigital Asset Service ProvidersBlockchainTokenizationMarket InfrastructuresInstitutional Customer Base

Tech Stack

Tools & technologies

Open Source

About the role

Key responsibilities & impact

Own positioning and messaging for institutional solutions, including value propositions, differentiators, and messaging by use case and buyer persona
Lead product launches from launch plans and timelines through announcements, assets, and post-launch adoption
Enable Sales with AI-native sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials customized per account
Run AI-powered competitive and market intelligence workflows tracking competitors, regulatory developments, and industry news
Build use-case and solution pages directly in the CMS
Support early adopter and design partner programs
Contribute to institutional content including research reports, thought leadership, and newsletter topics
Create light social media content for valuable content and launches
Bring customer and market feedback into product roadmap and packaging discussions
Define launch and adoption metrics and report on results
Collaborate with Product, Design, Sales, and Open Source Engineering to drive messaging, go-to-market strategy, content, and events

Requirements

What you’ll need

3+ years in product marketing at companies selling to institutions, including financial services, digital asset service providers, or blockchain companies with an institutional customer base
Proven track record of marketing to banks, asset managers, or market infrastructures at a company that won their business
AI-native working approach, including daily use of AI workflows for content creation, research, competitive monitoring, and sales assets
Solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins
Exceptional writing skills for complex technical and regulatory topics
Experience working closely with Sales and Product to turn strategy into deal assets
Strong project management skills and comfort with compliance and approval processes
Self-driven, collaborative mindset suited to dynamic environments
Experience in product marketing for services, such as security, consulting, or professional services (nice to have)
Experience building web pages through a headless CMS such as Sanity (nice to have)
Familiarity with blockchain technology and smart contract development (nice to have)
Experience running beta, pilot, or design partner programs (nice to have)
Experience with HubSpot or similar marketing automation tools (nice to have)

Benefits

Comp & perks

Company gatherings around the world
Fully remote work
Flexible time off
8 weeks of paid leave for primary caregivers
4 weeks of paid leave for secondary caregivers
One-time $3,600 baby bonus
Up to $500 in home office equipment support
Medical insurance
Learning and development opportunities
Monthly stipend for a preferred co-working space