Director of Marketing Operations

OPSWAT

. Own HubSpot architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, reporting, and emerging agent capabilities .

Posted 9/21/2026full-timeRemote • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in HubSpot administration, including complex workflows, API integrations, and lifecycle architecture, while ensuring data integrity and compliance with GDPR and CAN-SPAM regulations. Proven ability to optimize marketing operations through automation, data analysis, and cross-functional collaboration.

Highest-signal resume keywords

HubSpot Administration ExpertiseB2B Marketing Operations ExperienceSales Engagement Platforms ExperienceData Enrichment and Prospecting Tools ExperienceProject Management Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

API IntegrationsLifecycle ArchitectureScoring ModelsAutomation and Process OptimizationData AnalysisDashboard CreationWorkflow DesignScriptingSQLAI-Powered Analytics

Soft Skills

Clear CommunicationOrganizational SkillsAnalytical Thinking

Tools & Technologies

HubSpotSalesLoft6senseZoomInfoSugarCRMWebinar PlatformsVirtual Event Platforms

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

B2B MarketingCybersecuritySaaSEnterprise TechnologyGDPR ComplianceCAN-SPAM Compliance

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Own HubSpot architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, reporting, and emerging agent capabilities
Manage and optimize integrations across HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, and SugarCRM
Lead routing, scoring, lifecycle nurtures, campaign execution, and operational data flow
Own martech budget, vendor relationships, renewals, and build-versus-buy-versus-automate decisions
Partner with the AI engineer to design and ship integrations, data pipelines, enrichment and research automations, and agent-assisted workflows
Define problems, scope solutions, set success criteria, prioritize engineering work, and own requirements, testing, rollout, adoption, and documentation
Set quality standards and governance for AI-assisted output and marketing data handling
Monitor platform health, establish alerting, resolve issues, and manage documentation, enablement, change management, and release cadences
Serve as subject matter expert across Marketing, Sales, Operations, and IT and translate business requirements into technical configurations
Maintain marketing data integrity and GDPR/CAN-SPAM compliance
Own the lead lifecycle from capture through enrichment, deduplication, scoring, routing, SLA monitoring, SDR handoff, and opportunity creation
Analyze lead follow-up, SLA adherence, pipeline conversion, and disposition trends; provide recommendations
Partner with SDR and Sales Operations leadership to improve lead flow, ABM prioritization, and handoff quality
Build nurture programs, run funnel growth experiments, analyze campaign and funnel performance, and deliver recurring insights
Build dashboards and reporting on marketing revenue impact and maintain a single source of truth across HubSpot and SugarCRM
Design automation and orchestration workflows, evaluate AI features, eliminate manual tasks, and lead AI adoption through working sessions and playbooks
Report directly to the CMO and partner with Revenue Marketing, SDR leadership, and Sales Operations

Requirements

What you’ll need

7–10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology
Deep HubSpot administration expertise, including complex workflows, API integrations, lifecycle architecture, scoring models, and reporting
Proven experience with sales engagement platforms, such as SalesLoft or Outreach, and CRM systems
Hands-on experience with ABM and intent platforms
Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent
Experience with webinar and virtual event platforms integrated into marketing workflows
Track record of implementing automation and process optimization
Experience running growth experiments with documented outcomes
Strong analytical foundation and ability to build dashboards independently
Ability to design workflows connecting data, tools, and teams
Cross-functional experience bridging marketing and sales
Comfort with LLMs, automation platforms, and AI-powered analytics
Technical understanding of APIs, data structures, and integration logic
Ability to turn business problems into clear, buildable specifications and own adoption
Excellent project management and organizational skills
Clear and concise communication, including presenting data-driven insights to senior stakeholders
Understanding of data privacy and compliance requirements, including GDPR and CAN-SPAM
HubSpot certifications, SalesLoft, 6sense, SugarCRM, scripting, SQL, and production AI-driven systems are stated as pluses, preferred, accepted, or bonuses rather than requirements

Benefits

Comp & perks

Direct impact and visibility into pipeline and board-level metrics
Dedicated AI engineer to build with
AI-first environment
Equal employment opportunity environment
Diversity and commitment to nondiscrimination